Media Coursework
Hollywood has developed many Shakespeare plays into motion pictures, but this does not always reach success. Hollywood does this to increases their cultural standing reputation, and also making more money in the process, with the already made script provided by Shakespeare. Two individual directors directed the two motion pictures, Australian director Baz Luhrmann, who had success in the early 90's "Strictly Ballroom", a kitsch domestic drama, which achieved landmark critical and commercial success. Kenneth Branagh a British actor, director and producer who is internationally recognised as one of the leading actor-director of his generation.
Despite the fact this preview trailer of "Rome + Juliet" is a Shakespeare play produced into a motion picture, we see the "+" sign in between the Romeo and Juliet, this indicates that the title is a fashionable adoption of its definition, a slang recognition, which teens use a lot, in language as well as writing. So by looking at the title we know this is more of a radical version of the play, aimed at teens in particular. I think that the music used in this trailer works on two levels, one that suggests that the film is for both sex's/audiences, the clips back this up. In the trailer we get fast and furious action scenes with rock music, this targets the male audiences in particular, a typical male would be more interested in this than a romance trailer. Whereas most female audience prefer a romantic theme, in this case Des'ree is used. This like the fast and furious scenes has a perfect match with music. The second level in which music is used with the trailer is what category of music is used, so the trailer has taken a popular kind of music aimed at teens, who are the biggest audience going to cinemas, and this has resulted in rock music. But because the film is entitled "Romeo + Juliet", its traditional that the trailer should have something romantic to associate with the title, and Des'ree is well received.
Hollywood has developed many Shakespeare plays into motion pictures, but this does not always reach success. Hollywood does this to increases their cultural standing reputation, and also making more money in the process, with the already made script provided by Shakespeare. Two individual directors directed the two motion pictures, Australian director Baz Luhrmann, who had success in the early 90's "Strictly Ballroom", a kitsch domestic drama, which achieved landmark critical and commercial success. Kenneth Branagh a British actor, director and producer who is internationally recognised as one of the leading actor-director of his generation.
Despite the fact this preview trailer of "Rome + Juliet" is a Shakespeare play produced into a motion picture, we see the "+" sign in between the Romeo and Juliet, this indicates that the title is a fashionable adoption of its definition, a slang recognition, which teens use a lot, in language as well as writing. So by looking at the title we know this is more of a radical version of the play, aimed at teens in particular. I think that the music used in this trailer works on two levels, one that suggests that the film is for both sex's/audiences, the clips back this up. In the trailer we get fast and furious action scenes with rock music, this targets the male audiences in particular, a typical male would be more interested in this than a romance trailer. Whereas most female audience prefer a romantic theme, in this case Des'ree is used. This like the fast and furious scenes has a perfect match with music. The second level in which music is used with the trailer is what category of music is used, so the trailer has taken a popular kind of music aimed at teens, who are the biggest audience going to cinemas, and this has resulted in rock music. But because the film is entitled "Romeo + Juliet", its traditional that the trailer should have something romantic to associate with the title, and Des'ree is well received.
