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For my assignment, I will be analysing an advert for a porcelain statue of Gandalf the great.

Extracts from this document...

Introduction

Imagine a world without media. Media is a process of communication, information and entertainment. Media consumes everyone's every day life... it is imposable to avoid! With our ever growing world more and more people are now relaying on media as it pervades our very existence, we may not realize it but media is around us twenty four hours a day, 7 days a week, without media we would be thrown back into the dark ages whether it is from us using the internet or using the phone media is the creator of the world today. Advertising is used to achieve many objectives e.g. to persuade, change opinions, maybe you smoke advertising is possible to change your mind. Advertising is also used to manipulate, sell and influence. Advertising, it is a large part of our vast world as it is imposable to escape... it is every where! On the clothes we were, on the bags we carry, almost every item we see or use has some form of advertising on it. ...read more.

Middle

The detail in this has continuously been boasted in the body copy 'guants on his face'. This is such an amazing work of art with meticulous dental therefore it is quality. 'Painstaking attention to detail' this shows the making of their product has taken lots of effort and lots of time in order to achieve true quality. Buying this product is a bargain. A once in a life time opportunity their product is high, callibre very cheap just �24.99.It is remarkable value for money the word 'just' has the connotation of a great offer. The buyer/consumer are also informed that they will receive an officially authorized product which put forth the idea of this not being a cheap imitation, it's the real deal! The product is also part of a collection which means further opportunity to purchase outstanding products, the fact of there being more collectable products available temps the audience to by the figurine to create a montage. ...read more.

Conclusion

this makes it eye catching and gives the connotation of the product being expensive (precious) it also gives the connotation of the gold ring which is in the book aswell. The final colour that is used is black and white which is used in the order form these colors are used because they are simple (easy to follow) also so it is intimately hard to make mistakes when purchasing. The gold used in the title box is of which the p.o.a (primary optical area) other than this being eye catching, it displays the title 'Gandalf' which provides instant recognisation to any 'Lord Of The Rings' fan as he is a key/main character in the book. The title is also in a font of which is antiquated/med evil this provides the connotation of magic, mystic and age... after all 'Gandalf' is a wizard. In the bottom right hand of the page we have the terminal area (T.A).'Send no money now!' This is placed in the T.A because it is the last place the consumer looks therefore the last fixation the consumer remembers. ...read more.

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