• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

GCSE English Coursework - Media - Barnardos(silver spoon campaign)

Extracts from this document...

Introduction

Media coursework The usual purpose of advertising is to make the target audience aware of the company's products and or services. It is also a way of attracting people to spend money on their goods or services, so they can make money. A lot of advertisements are designed to compete with other rival companies, so the customers will buy or use their products instead of their rivals. However charity advertising is very different; it doesn't seek to sell any product or service, but to appeal to its target audience, so that they donate money. They also use the advertisements to raise awareness of social issues. Charities often have difficulties in raising funds, as people often become overwhelmed with all the charities asking for them to donate their money. They may even develop charity fatigue due to the inundated requests for money. Also many people are unsure about what actually happens to their money, and if it is actually going to those who need it. As in some cases it's being used to pay for wages and office work. Furthermore, lots of people will try to avoid overbroad or world wide charities, as they usually believe that there are enough problems in their own country, and feel charities should be focussing on resolving those problems first. ...read more.

Middle

The campaign affected the general public in a very different way compared to previous campaigns, so I therefore believe that Barnardos were successful in grabbing attention and raising awareness of the problems in our society. In contrast to the Barnardos advertisement as the Big Issue's advertisement consists mainly of a large white text, on a dark, dimly lit picture which makes it more subtle and ambiguous. The picture provides a background to the text. As a first glance the audience may find it hard to work out what the advertisement is trying to show, unless they read the text. As the background image is very dark is it confusing as to what it is representing or trying to show. The image is of a dark and unappealing shop doorway covered in rubbish and full of shadows and obscurity. This image could be interpreted as representing the stereotypical view of homeless people as; withdrawn, dirty and repulsive. The large white on black text is very prominent and stands out. As only the text can explain what the advertisement is actually trying to show the audience may become bored, as a lot of text and be off-putting and unappealing. ...read more.

Conclusion

Some people may not agree with the Barnardos or Big Issue's use of shock tactics and unnecessary images or representations. One the one hand viewers of Barnardos advertisement may feel that the images used were too graphic and unsuitable for public viewing. The audience may also feel that the advertisement portrayed the problem in an inappropriate way, and the use of new born babies was unnecessary. However on the other hand, some people may believe that despite the fact the images were very shocking, it was necessary as the advertisements that are not noticed are not effective. The advertisement needed to grab the attention on the audience and media as it needed to raise awareness and address the common misconception surrounding children born into poverty, in the United Kingdom. They may also feel that in order to increase awareness they had to use these disturbing images as many people ignore the problem of children born into poverty. In my opinion the use of shocking, even aggressive techniques are necessary as they are a vital part in the message of the advertisements. Also that to raise awareness of the fact that poverty is the single biggest threat to a child's future, the shocking and disturbing images are completely necessary. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. The Catcher in the Rye Journal Personal responses to the text

    When you tell them that their kid has done something wrong they always deny it and then say that their kid wouldn't do anything like that. You get a feeling though that they know exactly what their kid is like and that they did do it.

  2. Being Homeless

    The procedure was totally different to when I was on the streets. The council treated me as a human being rather than an animal, which they can control. Within a month they had found me some accommodation. It was not much but I called it home.

  1. Analysis of Media Text: Moulin Rouge

    Luhrmann has used this technique to show the lonely and upsetting feelings Christian has. While Christian is typewriting, there is a close up on the word 'Love', Luhrmann is emphasising this word as it is a major theme in this story The camera angles Luhrmann uses when filming the Bohemians are widely different from when ordinary people are filmed.

  2. 3 Forms of Media

    racing, but it also tells them that to do this they need to buy the game. In these three images the designer makes the audience focus on the car instead of the driver, this is done to make the audience feel that they're in control of the Formula One car.

  1. English Coursework - Moral Dilemma

    I continued to receive enquiring looks from countless people when all of a sudden I got a tap on my shoulder. I spun round only to see Imran! He was laughing and clearly was glad to see me. "I thought you weren't coming! What took you so long?" He asked.

  2. Essay on pre-war advertisement (Gibbs Denifrice)

    make teeth gleam but without it, they will be dirty, "....a diamond covered with mud." Comparing teeth to diamonds is a very effective way of relating to the female audience as diamond are seen a precious luxury every typical woman wants and should cherish.

  1. English Media Bowling For Columbine

    other nations and the supposed 'training of the terrorists', America has suffered the consequences and consequently lead to this scene. The message from this whole scene is clearly transmitted to the viewer, that America is a corrupt, evil dictator that has control of wars and violence across the world.

  2. The Jerry Show.

    She tried to maneuver her hips so that he was kissing her there, and skillfully, he resisted. She finally grabbed him by the ears and tried to move his head. He chuckled. "Don't laugh", she whispered. Muffled, he said "Until this moment, I'd always thought my ears were too damned big."

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work