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How do the Articles In the Retail Temple(TM) and Darkness at the Heart(TM) contrast and how effective is the

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Module English Essay "How do the articles, 'In the Retail Temple...' and 'Darkness at the Heart...' compare and contrast, and how effective is the use of language in each? 'In the Retail Temple...' and 'Darkness at the Heart' try to convey the same point, but they both do it in very different ways. The articles use emotive language, statistics, quotations, colloquial language and the present tense in different ways and amounts to provide evidence in support of their opinions. The articles also pre-empt the argument, and use personal anecdotes and humour to reinforce their opinion. Repetition, alliteration, tri-colon and sounds are also used extensively by both articles. All of these methods can be manipulated and used by journalists to persuade readers to a certain point of view. Emotive and colloquial language is used expansively in both of the articles, although each article uses them in a fundamentally different tone. Emotive language is widely used by journalists to make the article they are writing have more of an impact and to make it seem more significant. ...read more.


Pre-empting the argument is very useful in this particular form, as it helps to remove doubt from the article. The Darkness article is very confident in its reliability despite being opinion orientated. Pre-empting the argument shows that the case has been well thought-over and considered, and so makes the article seem more persuasive. Thus 'it is open to an alternative, altogether darker explanation' and 'something more profound will be the big issue of 2002' are both examples of pre-empting the argument in the Darkness article. These two examples both from the Darkness article seem to have a pessimistic approach to the issue. Personal anecdotes and humour are used a lot in the Retail article as it helps create an easy atmosphere and makes the article friendlier. The Darkness article does not use any humour. This may be because it is very opinion-based and negative. The article tries to convey a sense of urgency and pessimism in its message, thereby trying to attract readers by making the issue seem more drastic and serious, for example the phrase 'altogether darker explanation'. ...read more.


The Darkness article principally uses sibilance as a form of alliteration and emphasis, including the title itself. The sibilant phrase 'Darkness at the heart of consumer spending spree'. This will emphasise the title and attract more people to read this article. Alliteration as a whole is generally used in both articles, as it helps emphasise a point in much the same way as repetition. In conclusion, both of the articles use rhetorical devices. Each article approaches the same issue and reviews it with a different attitude. The Darkness article takes a more pessimistic, serious stance, whilst the Retail article views the subject in a relaxed, optimistic approach. Both articles use language in interesting and imaginative ways to great effect. Emotive language is used very effectively in both of the articles in very different ways. I believe that the Retail article is more persuasive than the Darkness article as it takes a more relaxed, realistic view of a not so significant issue. The Darkness article treats the same issue far more seriously than need be. Personally, I generally do not sympathise with the stance taken in the Darkness article. Although it does have a more dynamic, eye-catching title that will attract more readers. ...read more.

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