How do the Articles In the Retail Temple(TM) and Darkness at the Heart(TM) contrast and how effective is the

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How do the Articles ‘In the Retail Temple…’ and ‘Darkness at the Heart…’ contrast and how Effective is the use of Language in each?

The two articles ‘In the Retail Temple’ and ‘Darkness at the Heart’ are both taken from well-known newspapers (The Scotsman and The Mail on Sunday) and they both focus on largely the same subject: the ever-increasing rise in spending mania.

The texts contrast because they are written in a very different way. ‘The Retail temple’ is written in the first person and therefore presents a very subjective and opinionated read. The other however is written in the third person, and thus reads in a much more objective and formal manner. ‘In the Retail Temple…’ has also a very different tone to ‘Darkness at the Heart’ which casts a very serious and sombre mood, paradoxically to ‘In the Retail Temple’. Another apparent difference is the way in which each article is written. ‘In the Retail Temple’ contains many examples of emotive language and forms of wit, whereas ‘Darkness at the Heart’ is written in a much more reserved and cold manner. A further contrast is with the figurative language in ‘in the Retail Temple’ and the very literal language in ‘Darkness of the heart’. The two texts also differentiate in that they are targeted at different audiences. They are therefore also written with a different purpose as they are targeted at different people.

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In the article ‘in the Retail Temple…’ the author writes in first person. This can immediately be told by the article’s title: “How I see it “, where the author uses a personal pronoun to give the idea that the article will be an individual and opinionated text. All the way through the article’s first person outlook draws the reader in whilst ‘converting’ them to his personal opinion: “…I am none the wiser as to why we have all this money”.

In ‘Darkness at the heart’ however, the author writes in third person, which keeps the article cold ...

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