How does the advertisement promote stereotypes?

Authors Avatar

Carrie Hall, 12J

English Essay

How does the advertisement promote stereotypes?

The purpose of the article is to inform people of etiquette classes that are opening for young girls, and to encourage parents to sign their children up for it. The text is aimed at American parents, even though it’s written to advertise a course for young girls. We know this because the advert chooses to say “girls learn” and “they learn” rather than “you will learn”, which is what you would expect from a text written for the age group. Also, lexical words such as poise, grooming and etiquette aren’t what you would expect to be used in texts aimed at teenagers. The word ‘proper’ also suggests that the advertisement is to manipulate parents into thinking that sending their children to the class will ‘better’ them.

Join now!

The advert uses the phrase “girls learn proper sitting”, and the word ‘proper’ connotes that girls who haven’t gone to this course aren’t ‘proper’. The word ‘proper’ could either suggest that the girls are not classy or sophisticated, but they will be once they join the class, or it could mean that they are not ‘whole’ people, and are missing something out of their lives. It also degrades young girls and makes them feel less of themselves. These are effective ways in which to sell the classes. 

The image in the picture promotes quite a bad stereotype of ...

This is a preview of the whole essay