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How Effective Is The Promotional Media For The Lord Of The Rings - Return Of The King.

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Introduction

How Effective Is The Promotional Media For: The Lord Of The Rings Return Of The King The promotional media for the final episode of this epic trilogy differs slightly to that of the first two. This time it is more dark and foreboding, as it is time for the final battle of Middle Earth. All the posters are full of solemn faces, either deep in battle, or staring, with a face that tells us they know something terrible is coming. The effectiveness of this relies on you knowing what has happened in the first films, and knowing a basic outline of what will happen in the third chapter. In the trailer, the first few frames show this darkness perfectly; mountains on the horizon silhouetted against a black sky, but with a glowing yellow-red rising from behind, and remains of a building in the foreground to the left, but although it portrays the darkness in the film, it looks a bit cheesy to me, like it's a particularly badly made film. ...read more.

Middle

Also, in the press release they give you a taste of the beginning. In the trailer there is none. They write; Sauron's forces have laid siege to Minas Tirith, the capital of Gondor, in their efforts to eliminate the race of men. The once-great kingdom, watched over by a fading steward, has never been in more desperate need of its king. But can Aragorn (Viggo Mortensen) answer the call of his heritage and become what he was born to be? In no small measure, the fate of Middle-earth rests on his broad shoulders. This lets you know what's going on, if nothing else. So you don't walk into the film with no knowledge whatsoever. They go on to describe what has been/is happening with each character, which is great and lets you know the basics. The layout of the final theatrical poster to me is a bit too busy. Personally I think posters with only one or two characters, or even none, have the best effect because they are filled with power ...read more.

Conclusion

So overall, profoundly effective. My favourite posters are those of Gollum, and Frodo. The way Frodo is looking upwards in fright, with the scars and dirt of a extensive journey give a great effect, and show that the end is near. And what with the Ring just poking out of his clothes, glinting as if it has a life of its own, it really gets you thinking about how he will finish it. Though, Gollum in his poster shows he will do anything for his precious back, with the evil sneer on his face. Seeing the two posters side by side, I feel as if a battle not just between Sauron and Aragorns army is about to commence, but between these two too. Overall, the promotional media for Lord Of The Rings, Return Of The King is reasonably effective. It leaves you with a wow factor, and gives you a great insight into the film. There are a few problems, but looking as a whole, they don't show and are easily overlooked. ...read more.

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