• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

How Effective Is The Promotional Media For The Lord Of The Rings - Return Of The King.

Extracts from this document...

Introduction

How Effective Is The Promotional Media For: The Lord Of The Rings Return Of The King The promotional media for the final episode of this epic trilogy differs slightly to that of the first two. This time it is more dark and foreboding, as it is time for the final battle of Middle Earth. All the posters are full of solemn faces, either deep in battle, or staring, with a face that tells us they know something terrible is coming. The effectiveness of this relies on you knowing what has happened in the first films, and knowing a basic outline of what will happen in the third chapter. In the trailer, the first few frames show this darkness perfectly; mountains on the horizon silhouetted against a black sky, but with a glowing yellow-red rising from behind, and remains of a building in the foreground to the left, but although it portrays the darkness in the film, it looks a bit cheesy to me, like it's a particularly badly made film. ...read more.

Middle

Also, in the press release they give you a taste of the beginning. In the trailer there is none. They write; Sauron's forces have laid siege to Minas Tirith, the capital of Gondor, in their efforts to eliminate the race of men. The once-great kingdom, watched over by a fading steward, has never been in more desperate need of its king. But can Aragorn (Viggo Mortensen) answer the call of his heritage and become what he was born to be? In no small measure, the fate of Middle-earth rests on his broad shoulders. This lets you know what's going on, if nothing else. So you don't walk into the film with no knowledge whatsoever. They go on to describe what has been/is happening with each character, which is great and lets you know the basics. The layout of the final theatrical poster to me is a bit too busy. Personally I think posters with only one or two characters, or even none, have the best effect because they are filled with power ...read more.

Conclusion

So overall, profoundly effective. My favourite posters are those of Gollum, and Frodo. The way Frodo is looking upwards in fright, with the scars and dirt of a extensive journey give a great effect, and show that the end is near. And what with the Ring just poking out of his clothes, glinting as if it has a life of its own, it really gets you thinking about how he will finish it. Though, Gollum in his poster shows he will do anything for his precious back, with the evil sneer on his face. Seeing the two posters side by side, I feel as if a battle not just between Sauron and Aragorns army is about to commence, but between these two too. Overall, the promotional media for Lord Of The Rings, Return Of The King is reasonably effective. It leaves you with a wow factor, and gives you a great insight into the film. There are a few problems, but looking as a whole, they don't show and are easily overlooked. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE JRR Tolkien section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE JRR Tolkien essays

  1. Lord of the Rings book report. Plot outline and themes.

    The next day they meet a group of riders from Rohan, Rohirrim, that almost didn't see them because of their cloaks. Aragorn asks them if they have seen the orcs, the leader of the group who calls himself �omer, third Marshal of Riddermark and sister-son of king Th�oden answers that

  2. Compare and contrast the complete theatrical trailers of the movies 'Lord of the Rings-Return ...

    The scene is set by catchphrases said by the main characters such as 'the end has come', which instantly gives the viewer the knowledge that the end of the world is near and indicate that the genre of this movie is war.

  1. Lord of the rings: The fellowship of the ring

    On Bilbo's last speech the camera is focused in what Frodo thinks when it disappears, but when Bilbo says 'goodbye' this is merely directed at Frodo. But when he disappears the shock on Frodo's face is wondered and shock because he knows now he is by himself.

  2. 1954: The birth of a Blockbuster Epic

    One of them that Time Warner owns is the entertainment's industry's leading independent producer and distributor of feature films, which is New Line Cinema (Timewarner.com). New Line Cinema was the film company that produced the blockbuster adaptation of The Rings.

  1. Analyse the characters of Shrek and Lord Farquaad.

    more and feel more involved in the story like we are really there. There is a song about broken dreams and promises at this point. This is to reflect how Shrek is feeling and even Donkey and the Dragon are crying.

  2. How do the makers of Shrek use presentational devices to reverse the tradition, to ...

    Another example is when Shrek decides to end his relationship with Donkey, to show this he turns his back on Donkey and the relationship between them. Setting another presentational device used to influence the viewer. Shrek swamp describes his character in a way.

  1. How does "The Lord of the Rings: The Fellowship of the Rings" use techniques ...

    The director is obviously aware that it is during the opening of a film that a person decides whether or not to continue watching. In just the first ten minutes of the film, many different points of interest are raised which, we presume, will be followed up later in the film.

  2. Lord Of the Rings: Media Assignment

    The third passage makes reference to the size of the Ringwraith "large man, full sized horse" It all adds to the effect that the rider was frightening and imtimidating the Hobbits. It also reflects that the Ringwraith has a lot of power and control over the people.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work