I have chosen to discuss the RSPCA: CCTV for all UK abattoirs and the Defra article transporting animals during hot weather.

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RSPCA and Defra :

Animal welfare is the avoidance of abuse and exploitation of animals by humans by maintaining appropriate standards of accommodation. This topic has been pondered on from many economically developed countries. The acknowledgement for animal welfare is an ongoing negotiation for countries across the world. I have chosen to discuss the RSPCA: ‘CCTV for all UK abattoirs’ and the Defra article ‘transporting animals during hot weather’. The RSPCA article is a persuasive text upon installing CCTV cameras in UK abattoirs, whilst the Defra article is informative, advisory and persuasive (through the instructions it gives).

The RSPCA’s article is laid out in a very unique way. From the first to second subheading the writer is constantly trying to persuade the reader. The deputy head of RSPCA said that ‘All farm animals deserve to have a painless and humane death’ the word ‘humane’ is an example of emotive language; it makes the audience robotically think that animal welfare is in fact being compromised. This all works to persuade the reader. The Defra webpage is also structured in a fascinating way, but however the two articles are structured in completely different ways. The subheadings in the Defra article tell the reader where to read from, for example if you are a pet owner you will read from under the subheading which states ‘pets’. The difference in between the two texts is that the RSPCA’s subheading let the reader be aware of what they are going to read, for example when it says ‘freedom food hopes to make this mandatory’ as a subheading the reader can assume that the writer is going to talk about why they want this rule.  The subheadings are like sign post which tell the reader what the text is going to state next, however as I mentioned before the Defra article’s subheading just tells the reader what to read and what not to read.

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The rule of three is used by the RSPCA text. This has a huge impact upon the reader. ‘Practical, achievable and effective’ this technique makes RSPCA sound really passionate about what they do. It also helps the reader make out how eager they are to reach their goal. The word ‘effective’ from the rule of 3 shows/tells us that they are not only trying to win the audience over.

The RSPCA text also use collective pronouns ‘we’. This involves the reader more, therefore making him feel more involved, almost as if the writer is just talk specifically to him. This ...

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However the essay is let down in the quality of writing, notably when the author was trying to use impressive words, yet the words were not the correct ones to use, this is clearly seen in the introduction, notably 'upon' and 'negotiation' and used relatively impressive words where they were not needed, for instance ‘robotically’, in the second paragraph. Do not get me wrong, you should try and use impressive words in essays, so long as they fit correctly, because they will look out of place and there is a chance of a spelling error (‘antidotes’), which will drag your mark down. The general spelling and grammar was good, but as already mentioned, word choice was poor.

The strength of this essay is in it’s analysis, which was greatly helped by the author’s use of technical vocabulary, like 'Rule of 3’ (should be written as ‘rule of three') and 'emotive.' They clearly recognises the different methods of informing (bullet points) and persuading (alliteration.) The author makes it easy to mark, by splitting each bit of analysis into separate paragraphs, this is thoroughly recommended, as markers prefer to have an essay laid out clearly.

This essay definitely answers the question at hand, as it clearly analyses the persuasive and informative techniques. The essay starts well by defining the key issue in the question, animal welfare. Also at the start we glimpses of a line of argument, which is very good way to start any essay. The author refers back to sources several times through, therefore clearly answering the source based question.