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I have chosen to discuss the RSPCA: CCTV for all UK abattoirs and the Defra article transporting animals during hot weather.

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RSPCA and Defra : Animal welfare is the avoidance of abuse and exploitation of animals by humans by maintaining appropriate standards of accommodation. This topic has been pondered on from many economically developed countries. The acknowledgement for animal welfare is an ongoing negotiation for countries across the world. I have chosen to discuss the RSPCA: 'CCTV for all UK abattoirs' and the Defra article 'transporting animals during hot weather'. The RSPCA article is a persuasive text upon installing CCTV cameras in UK abattoirs, whilst the Defra article is informative, advisory and persuasive (through the instructions it gives). The RSPCA's article is laid out in a very unique way. From the first to second subheading the writer is constantly trying to persuade the reader. The deputy head of RSPCA said that 'All farm animals deserve to have a painless and humane death' the word 'humane' is an example of emotive language; it makes the audience robotically think that animal welfare is in fact being compromised. This all works to persuade the reader. The Defra webpage is also structured in a fascinating way, but however the two articles are structured in completely different ways. The subheadings in the Defra article tell the reader where to read from, for example if you are a pet owner you will read from under the subheading which states 'pets'. ...read more.


The word 'Freedom' is known to be a highly emotive term related to human rights. Alliteration is used in the title 'freedom food' The Defra article writes to advise and instruct the reader as it says 'the following basic advice is to help'. The Defra article also uses law to justify what it is saying 'there is a legal obligation of those looking after animals'. This makes the reader trust the writer. This then allows the writer to reel the reader in some more and start to persuade him. Both writers have different aims but want to achieve the same thing. They both go around different ways in achieving their target. Defra uses law to justify, engage and persuade their audience, whereas the RSPCA uses point problem and solution to bring the reader on their side. In the RSPCA text, the language is professional but nothing too challenging, but however there is one time in which the writer uses a technical jargon 'relevant scheme members that the RSPCA species - specific technical standards working group will be meeting' This technical jargon shows how knowledgeable the writer expects the reader to be, this also hints the audience the writer expects to be reading this. I believe that in the Defra article's language varies, but remains consistent, as each subheading changes, for example the subheading which says 'pets' would ...read more.


The lack of colour in both articles implies formality and is related to the seriousness of the topic. The RSPCA's article is dominantly blue. Blue symbolises calmness and serenity, which supports the articles argument which is for the 'humane' existence of animals. This colour also agrees with the picture the RSPCA has placed. This picture shows 2 lambs, one a mother and one a child. The image instantly makes the reader sympathetic towards animals. This picture plays with the readers emotions. This one picture conveys a countless amount of messages to the reader. The writer also links the usage of the antidote to the use of the picture. In a statement made by 'John Avizienius' he said 'towards the end of their lives' the picture which is shown can be a reflection to this, for example birth (childhood) and mother hood. (shows the key stages of life) The fact that the writer in the RSPCA article makes the writing bold/stand out, affects the reader in many ways. Firstly it attracts the reader's attention; secondly the reader will automatically know that it is bold, so therefore it must be more important in comparison to the rest of the text. The Defra article does not do highlight any sentences, this shows how simple and consistent it is. This tells the reader how formal and serious the text is. ...read more.

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Here's what a star student thought of this essay

4 star(s)

Response to the question

This essay definitely answers the question at hand, as it clearly analyses the persuasive and informative techniques. The essay starts well by defining the key issue in the question, animal welfare. Also at the start we glimpses of a line ...

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Response to the question

This essay definitely answers the question at hand, as it clearly analyses the persuasive and informative techniques. The essay starts well by defining the key issue in the question, animal welfare. Also at the start we glimpses of a line of argument, which is very good way to start any essay. The author refers back to sources several times through, therefore clearly answering the source based question.

Level of analysis

The strength of this essay is in it’s analysis, which was greatly helped by the author’s use of technical vocabulary, like 'Rule of 3’ (should be written as ‘rule of three') and 'emotive.' They clearly recognises the different methods of informing (bullet points) and persuading (alliteration.) The author makes it easy to mark, by splitting each bit of analysis into separate paragraphs, this is thoroughly recommended, as markers prefer to have an essay laid out clearly.

Quality of writing

However the essay is let down in the quality of writing, notably when the author was trying to use impressive words, yet the words were not the correct ones to use, this is clearly seen in the introduction, notably 'upon' and 'negotiation' and used relatively impressive words where they were not needed, for instance ‘robotically’, in the second paragraph. Do not get me wrong, you should try and use impressive words in essays, so long as they fit correctly, because they will look out of place and there is a chance of a spelling error (‘antidotes’), which will drag your mark down. The general spelling and grammar was good, but as already mentioned, word choice was poor.

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Reviewed by islander15 09/02/2012

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