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I will be comparing and analysing two advertisements in order to state which is more successful in conveying the message across. I will be looking to compare a Sandals advertisement and a Morocco advertisement.

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English Media Coursework Advertisers use printed media to sell a product to target an audience. By doing this, they use linguistic and structural features to convey the message effectively in order to persuade the target audience to purchase the product. I will be comparing and analysing two advertisements in order to state which is more successful in conveying the message across. I will be looking to compare a 'Sandals' advertisement and a 'Morocco' advertisement. 'Sandals' is the company name of the package being advertised. This company has '12 luxury Caribbean resorts'. This shows that it is a big company and it has a wide range of resorts that can be visited of your choice 'which one are you in the mood for?' Direct speech 'you' is being used. The advertisement immediately catches the readers' attention and also contains a few pictures to show what they have within their packages. The pictures are of massages, bedroom suites, wine glasses on a table, someone playing golf, and a beach with palm trees. The logo is written in a stylish font which is a sunset orange/yellow colour. This colour reflects the heat and the sunshine of the destinations. 'Magical Morocco' is the name describing the country Morocco. Morocco is a vibrant and bustling country as it is shown in the main picture. ...read more.


Your holiday will be just as you wish. The 'Sandals' advertisement has a main picture of the resort, and also has a few pictures underneath the text. This gives the reader an idea about what 'Sandals' are offering to them within the package that they are reading about. The advertisement shows pictures of people relaxing and being chilled out as it is a calm holiday resort package. However, the 'Magical Morocco' advertisement also has a main picture of the nightlife showing how fun Morocco can be in the evenings. This advertisement also has pictures at the end, after the texts, showing the street life during the day. This clearly helps the reader form an image of what Morocco is like. Yet, it also forms a clear image of how relaxed Morocco can be, as it also includes pictures of the Atlas Mountains and other relaxed areas that are in Morocco. You can 'ride camels or quad bikes along the beach' and 'visit the shops in relatively calm'. In the 'Sandals' advertisement, the text uses imagery such as 'most comprehensive water sports in the Caribbean'. This creates and image of fun and active sports. In 'Magical Morocco', the text also uses a lot of noun phrases such as 'bleak winter months', 'sizzling food', 'cosy house', 'overlooks the sea' and many more. ...read more.


Also in the 'Sandals' advertisement there are phrases such as 'And if your ...' this shows that the sentence starts with the word 'And' which is an informal start to any sentence. When you first take a look at the 'Magical Morocco' advertisement, it makes you feel excited and it looks like a very lively destination. If you want to go out and have a wild and hectic time, this is the perfect destination for you. Nevertheless, it is the complete opposite when you look at the 'Sandals' advertisement. This advertisement makes you feel calm and relaxed. If you need a break from your hectic life, it seems like the perfect place to go and visit. I feel that the 'Sandals' advertisement is very effective at being to the point. This advertisement allows the reader to get right into the right mood. The contact details allow the reader to get involved straight away. This is good for holiday makers that want to know about good deals and good packages. It contains everything the reader needs to know about the packages that the company has to offer. On the other hand, I also feel that the 'Magical Morocco is very effective as it contains most of the details that you need to know to get yourself to Morocco. This advertisement is very detailed, so it is good for holiday makers that are choosing a destination for their holiday. ?? ?? ?? ?? 1 ...read more.

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