In what ways do the two advertisement you have studied attempt to sell their products to different audiences.

The two advertisements are trying to target audiences between the ages of 18 and 35. The lifestyles of the characters in the advertisements are very exciting. Because in the “Gillette the best a man can get” advertisements the character looks like he is in space. This is a very exciting place for a man; this makes the audience feel that anybody can use this razor. But in the “Venus razor” the models look like they are happy and joyful. Most young women in Britain like to party. So the advertisement is making you think that if you use this razor then you will be able to party all day long. The characters in both of the advertisements reflect the aspirations of the target market. Many young boys dream of becoming an astronaut when they get older so Gillette tries to make you feel that you could be just like the astronaut in the advertisement if you use this razor. Whereas the advertisement for Venus tries to make the female target audience feel happy and ready to party all day long. The purpose of each advertisement is for the company to make money and to sell their product. The advertisements act on young people’s minds - this is what makes them buy the product. As I have pointed out before, the Venus advertisement uses the colour pink to attract a female buyer. Pink is a stereotypically feminine colour so for this reason, pink is used in a lot of women's advertisements.

The character in the 'Gillette Mach 3 turbo’ is upside down and this is attention grabbing and makes it look like he is in space. The image of the razor has stars in it and makes seem like he is in spaces. The slogan stats ''Now, total comfort whether you shave down or up – even against the grain'' that you can do it anyway you want. This seems to be very sexist because it suggests that men don’t need any help because the slogan “Now, total comfort weather you shave down or up – even against the grain. Meaning they can do it their own way they can be individuals, unlike the four women in the other advertisement. Characters in the ''Gillette Venus’ the four women feel happy and joyful what they are suggesting to the audiences that if you get this razor you will have fun. You will feel like a young person the difference between the two advertisements. The ''Gillette Venus'' adverts was shot at a high angle that connotes the feminine side of the women but the ''Gillette Mach 3 turbo'' is shot at a low angle that connotes the masculinity side of the advertisement.

The images in the two advertisements makes the audiences feel good. In the ''Gillette Mach 3 turbo’ advertisement you see the man shaving it is normal to see a man shaving. But in the ''Gillette Venus'' advertisement you don't see the four women shaving because it’s not normal for you to see women’s shaving that’s one of the differences between the two advertisements. The similar things is that in both of the advertisements the five characters are all looking happy this denotes that they are having fun in both the advertisements. The layout and the colour of the Gillette Venus advertisement the angle shot from the car point of the view makes it look like the car is driving into you. Because the photo was taken from a view from the top of the car it seems that you are looking in to the car like you are spying. But in the men’s advertisement the photo is taken as you are looking up to him. In the women’s Gillette Venus advertisement when you look at the top of the page and slowly move down and then the texts hits you and they use the colour pink to make the image stand out of the page. In the ''Gillette Mach 3 turbo'' the layout, texts and images have been put around the page. The advertisement is suggesting that the image looks like he is in space they use the colour blue, silver and black this makes the image of the razor and the characters stand out of the page and it is a very masculine colour.  

In my conclusion I'm going to summarise the two advertisements. In the ''Gillette Mach 3 turbo’ the company uses a sexy appealing male and Gillette make you think that if you buy this product there for it act on young people’s minds to help the company sell their products. But in the ''Gillette Venus'' the company uses four sexy appealing females and how they make young women want buy their products this help to sell their products. Both advertisements use stereotyping such as in the men’s advertisement. That are the way’s that company use advertisement to sell their products.