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Language media coursework

This report is about how Robbie Williams persuades the public to sponsor UNICEF’s campaign. In this report there’s a lot of use of language and dialogue, characters and clothing, setting and iconography etc.

Language and dialogue

Robbie Williams uses facts and statistics to emphasise the fact that millions of children get exploited and exported around the world. It persuades the audience to “join UNICEF’s campaign” by announcing the sheer scale.

        Robbie Williams uses a metaphor based on the fruit and children. During his narration and voice over he replaces the word children with fruit. He also mentions them being sold and exported (like fruit) to England and other countries in the U.K and Europe. Robbie Williams also specifies the fact that they come to the U.K and makes us think that its our problem too.

Characters and representation

We can see our main character (the girl who gets taken away) as she takes her journey to England and abandons her native African town and clothing for a modern European clothing, not only that, she used a fake passport. It’s easy to see why they used this because its shows their desperation. It persuades the viewer by showing them how far they’ll go to export the children.

Join now!

        Once they get to England it skips straight to the nightlife, she gingerly steps into the front of a stereotypical paedophiles car. They use this to show what a horrible life they are leading now. It persuades the viewer because you can see what a uncomfortable life they’re in now.

Setting and iconography

Linking on to the previous point, characters and representation, our main character is wearing a bright white t-shirt when she is in England this shows hope for the girl. At this time Robbie Williams mentions that we can “make a difference”. They put this in ...

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