• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Advert Comparison

Extracts from this document...


Media coursework In my essay I am going to be looking at logos, slogans, target audience, selling techniques of two adverts. I am going to compare and contrast them; I am going to be looking the two food adverts: Advert one which is an Anchor Spreadable and advert two which is Aunt Bessie's Yorkshire puddings. The Anchor Spreadable is targeted at and would appeal to female parents who are 30-40 years old and have children, who are possibly a housewife or an average paid woman they probably would like to have healthy and fit children and are looking for healthy choices; these are females who do have the time to read magazines. This advert may appeal to children because of the denotation of the animated cows may humour them and make them want it. This advert can also be targeted at elderly people who would like to have a healthy diet to stay fit; they may be 60 to 70 years old. The Aunt Bessie's Yorkshire pudding is target and would appeal to female because of the tile Aunt Bessie's the aunt refers to a female they probably middle aged and have time to read newspapers and magazines where the advert is found. ...read more.


The logo helps the products image of nice, calm place meadow with green grass and a sunny day suggesting happiness, freshness and healthiness. The Aunt Bessie's logo shows the homemade values of the product with the woman making traditionally in a bowl mixing the batter. This links back to the selling techniques of tradition with the connotation a Sunday roast with Yorkshire puddings from the denotation of the food pictured. The logo is effective as it refers the home values of the product and what it can mean to the consumer. In both adverts there are picture. The denotation of advert 1 is that there are 2 animated cows the first one hold a long list with a sad expression, the second one below holding a short list with a happy expression. The connotation of these cows would be dairy, milk and freshness however because of the expression and what they are holding; when we would look at the sad cow we would think of negativity and think that cow may be bad with it carrying such a long list, however some may feel sorry for the cow as it look quite cute. People may see that cow and think that I wouldn't like to be like that cow. ...read more.


Also the advert could be improved if the logo was larger as then when a consumer looks at the page the brand it would be immediately identified making the product more known. I think the Aunt Bessie's Advert could be improve if the logo and the slogan was made larger as when looking at the advert most of the attention is at the picture and large writing the logo and slogan are small and can easily be missed when looking at the advert. Also I think that more selling techniques need to be used like they could say that there product is the best as most of there advert is around tradition; this would improve the advert and make it a lot more affective and informative. Overall I think that the anchor advert is the most effective as it is much more persuasive than advert 2 its techniques combination work very well together giving it an edge, as some people are more persuaded by certain techniques. There layout is simple and easy to read there is nothing too complex on the advert and looking at the advert isn't boring as the pictures look quite funny; complimenting the product very well as not all the information is not just written down. ?? ?? ?? ?? Pritesh Tailor ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Analyse how information is presented in Tabloid and Broadsheet Newspapers

    This is complemented by the more sophisticated use of language. The length of the Article is also a lot longer than that of the articles in Tabloids. Tabloids generally report directly on the story while Broadsheets analyse the story. A good example of this would be the recent hijacking of a British tank in Iraq.

  2. How do the adverts aim to attract the buyer?

    This would be effective to attract young men as most young people picture themselves as an intensive character and most people are deeply influenced by David Beckham as he is supposed to be the typical image for a man. Also a stereotype is being used by the advert to attract a buyer.

  1. Media Essay Comparison of Adverts

    The key words in this advert are the words deal and only. These words suggest that the sale is part of a deal, or that it's not at the ordinary price. And only, suggests that the price is very low, or the 'deal' does not last long.

  2. Analysis of a Magazine Advert

    To influence the reader further, the creators of the advert have tactilely placed a small pink box on the top left hand corner of the page emphasising that Cosmopolitan magazine have awarded the product with a beauty award for four years in a row.

  1. Stereotypes and general representation in magazines

    there are a lot of people, especially women in the public who are obese and are trying to lose weight and become healthier. By using a real person's story instead of celebrities it shows that people like us are actually capable of losing weight efficiently.

  2. The meadow

    in that, that it strayed completely, I, already not at all without trying to learn surrounding places, almost entirely sunk in the haze, it went to itself directly, on the stars - naudaluyu... About a half hour it went 4 so, with difficulty transposing feet.

  1. Family Values

    When she looked up her eyes glittered. 'Hi girls,' she said warmingly opening her arms. Issie jumped and squeezed her. Mums face creased into a smile and she even laughed. 'Issie and Lorna', she sighed ' I gave you those names as soon as you were born.

  2. Twisted Desire

    Mr Stanton walked over to Jennifer and grabbed her by the arm, "Home Now!" he said sternly Brad was worried and says, "We were just talking" Mr Stanton replied by pushing Brad on the arm and saying "I don't like Cheeky Kids" Brad felt deeply under minded.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work