• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media advertisement: Nike

Extracts from this document...


My Advertisement: Nike, one of the most proverbial brands of the world; on of the largest manufacturers of sports equipment; one of a few companies that made it after a last ditch attempt to gain a substantial hold in the market, is my chosen company to advertise for. Their global renowned name along with the millions of connotations associated with them provides an excellent base for me to try and produce a superb advertisement campaign for them. Founded 1972, Nike, who took the name from the Greek goddess, were in severe problems trying to compete with Adidas, yet here they sit, proudly and loudly the largest company to sell sports equipment, apparel, and accessories. They have an annual revenue of over 15 billion dollars and there products affect an estimated one third of the population in the world. Working to help Nike maintain the outrage for people to carry on playing sports also played a large part in choosing Nike. Another attraction was the long list of celebrities who were with Nike. This would give me an excellent opportunity to advertise the Nike brand. I have not chosen to directly promote a product in my advertisement for a magazine because my chosen brand, Nike, has such a wide variety of products, it would be nearly impossible to advertise all of the products in such a small space. ...read more.


Obviously each is good at their corresponding sport but in the world of power, talent and skill both are even and this is the main message I want to publicize through the advert. This also indicates to young and upcoming sportsmen that just because you are not as good as somebody else, it doesn't mean you are poor at the sport. Other readers may associate the "be even" with being as good as Ronaldo or Tiger. This sign of equality shows that the company treats every customer with the same amount of respect and that there is no bias or prejudice. I also thought that using the PPP idea was good because it shows what Nike care about in you as an individual: pride, passion and perfection. I have also added a cup in the advert next to Ronaldo to show what each person is fighting to win. This will immediately create a centre of attention towards the advert as sport fans will think there is something up for grabs. The advert is not full of persuasive language forcing the reader to buy a product and this can make the reader relax and take time to have his own ideas about the brand or product in the advert. ...read more.


I have used very little text to persuade the reader but the text I have used is quite short and grabs the attention of any reader. In my text I have said that by buying the boots and the ball you will gain soul and heart but if you buy only one, you will get neither because one must have the other. In my poster I have just stuck a huge Nike sign on top of Thierry Henry. Compare this to my advert, you get something that is not subtle but 'in your face' type, making sure that people know it is a Nike advertisement. Furthermore I have used a boot and a ball, which have got huge Nike ticks plastered over them. The quote by Thierry Henry is above his picture and stands out greatly. It is there to show that he uses his heart and soul which he apparently gets by using Nike products. The poster can be used as a magazine advertisement but is more likely to be effective when put loosely in magazines or in newspapers. This way people who remove these posters from the newspaper/magazine are more likely to see the poster. The use of Thierry Henry is also quite impartial as people do not hate the player; they may just dislike the team he plays for. ?? ?? ?? ?? 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. The Jerry Show.

    It must be very bad news indeed if his top lieutenants refused to tell him personally, sending Derik instead. Daniel G. Brian III thought for a minute. He wanted to get to the heart of the matter as quickly as possible. One question, he thought. The right question. "How much?"

  2. Analysis of Media Text: Moulin Rouge

    The tango dance metaphorically represents rape in the tower. There many splicing scenes that represent the chaos involved in love. After the 'Spectacular Spectacular' and the celebration, where Satine is about to die, Luhrmann uses slow motion to indicate an unexpected alteration to the pleasurable atmosphere. The brightness turns into complete darkness to show something contrary is to happen.

  1. Should the Barnardo's Silver Spoon advertisement campaign have been banned? A study of an ...

    The half empty syringe protruding from Mary's mouth indicates that she has already been doomed to a life of drug abuse, immediately taking away the innocence of the child. Mary is crying shows that she does not want this to happen but "thanks to poverty" this is a future that has been predestined and she alone is powerless to change.

  2. Essay on pre-war advertisement (Gibbs Denifrice)

    The font for the text, 'Your Boy's Ambition', is relatively large compared to the main informative below, this is to catch the reader's eye and lead them to read on. This is an effective font as it is bold yet clear and easy on the eye.

  1. Media Advert Comparison

    choice than the sad cow and is what you would want to be like. These pictures have been used the give the adverts brand, a better identity to make it look better than the other brands (competitors). The background of the page is white which makes the pictures on the

  2. how are celebrities presented in the media

    Amy has always been praised for her talent and music ability, the articles written about her refer to her as "The soul singer", "most talented and important musical artist of her generation". When she is refer to as "the soul singer" the word singer shows that the media recognise her

  1. Stereotypes and general representation in magazines

    there are a lot of people, especially women in the public who are obese and are trying to lose weight and become healthier. By using a real person's story instead of celebrities it shows that people like us are actually capable of losing weight efficiently.

  2. How do the adverts aim to attract the buyer?

    As a result, controversy is created, just by the lighting effect, which, I believe, is always a good tool to attract a consumer. Whereas, the background used in Advert 1 is black; this could be because the advert wants to highlight the person and the product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work