media analyse coursework

I have used the headline “Innocent Dad beaten to death!” to emphasise the horror of the incident and to grab the readers attention by giving them a taster of the story line. The use of the by-line gives the reader a little more insight into the story and entices them to buy and read on. My intention of the headline and by-line was to grab the reader’s attention and automatically make them sympathetic to the story.

The use of the language in my newspaper was to primarily grab the attention of all groups of the community to maximise purchases. The language in my story was both informative and relevant to today’s life culture. Firstly I didn’t use any complex words so almost anyone could understand the story, secondly I used some words that the younger people of the community would understand so that they to could sympathise and buy the paper to read more. Tabloid papers often use these sorts of techniques in their text to maximise the range of buyers.

I chose the layout of my front page because it makes it look like an official newspaper by using columns to break up the text so the reader doesn’t feel like they’re reading as much and the information is very clear and concise, so it’s easily extracted and digested. The pictures are layed out like this to break up the columns and also to show the reader the graveness of the situation by using a before and after technique.

I decided to use the special offer sign firstly to grab the reader’s eye by making the price sign stand out clearly using a bright yellow star. Secondly to unconsciously draw the reader to my paper because we all know how people are always looking for a bargain thus maximising the sales of the paper.

My intended effect on the reader was to connect them emotionally to the story and so they feel the utmost sympathy for the victim and his family. I feel I have achieved this by the use of pictures, layout, and heart reaching text. Overall I feel that the reader cannot help but be moved by the powerful story line. I also feel that this situation is relevant to the knife crime today and this article should help people understand the seriousness of the crime happening today.