• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Coursework

Extracts from this document...

Introduction

English Media Coursework Analysis of a charity appeal In deconstructing the "World Wide Fund For Nature" leaflet, I will be focusing on the persuasive effects of language and the images used to influence readers to support the charity which cares for species of animals facing extinction, in particular, the orang-utans. The leaflet starts off with emboldened text which straightaway grabs the reader's attention. The first word of the opening statement is "Adopt", which is an imperative (a command). This is emotive because usually the word is associated with unwanted, uncared for children or orphans. This immediately evokes the reader's sympathy. Therefore, it makes the readers feel responsible for neglecting a vulnerable creature if they choose not to donate. Further along, the word "endangered" is used. This shocks the reader into thinking that there is a real fear that the animals are being harmed and that the world is not doing anything to protect these animals. Next, the writer uses the words "just three pounds". This makes the contribution sound affordable and reasonable. It is a clever use of minimisation and it makes the reader feel that he can actually do something about the animals' suffering, with just a small donation. Lastly, the opening statement ends with "protect a species", which makes the reader believe that he is doing an even greater deed than he thought because now he knows that this charity appeal doesn't only involve one animal, it refers to the whole species. ...read more.

Middle

This logo is very effective because its black and white colours stand out against the yellow background of the envelope. It contains a panda, which is one of the most endangered animals in the world. "For a living planet" is the slogan that follows. It is really effective because it suggests that planet earth would be lifeless without these precious animals. The emboldened, golden and emotional strapline sustains the reader's interest. "Could be extinct" is used once again, which is a repetition. The word 'extinct' suggests once again that we might never see these precious creatures again. Therefore it fills the audience with fear. This is hyperbole (deliberate exaggeration), which is used to compel the audience to donate. It is followed by "within 30 years". This alarms the readers because now they know how soon this species could be wiped out. In addition, the makers used the number '30' to show it is factual. The word "could" brings hope because it means there's still a chance that you can save them. Overall, this strapline is filled with emotive language to make readers feel empathy for these creatures. Beneath the strapline is the copy, which has been printed in a smaller font. This part of the leaflet is designed to give the reader a bit more information about the orang-utans. The makers of this appeal started the first paragraph by stating 'after millions of years'. ...read more.

Conclusion

This provides a poignant contrast and allows the makers to graphically illustrate the fact that if the readers do not protect the species in the first image the species will face consequences similar to those shown in the second image. The last words are 'Can the survivors rely on you?' This is also in a bold and golden font which signifies its importance. This is a rhetorical question and it makes the readers think that the animals are directly speaking to them and came to them for help, believing that they certainly will give a helping hand. The word "you" is a direct appeal to the reader and this personal pronoun makes the reader more involved in the cause and makes the appeal harder to ignore. The leaflet ends by saying that it was recycled. By this, it will make the readers think the makers are also humans who are doing everything to help the animals. In addition, it is in really fine small font which is tightly fitted at the bottom of the page, which suggests they are also trying to save paper and therefore save trees. Overall, I believe this is a very effective charity appeal because of the large amount of persuasive techniques used such as emotive language, repetition, minimisation and facts and opinions. Combined, these techniques ensure that readers feel sympathy for the animals' plight and therefore feel more compelled to help. ?? ?? ?? ?? English Media Coursework by Sifat Ahmed 9444 2009 1 Ms Christian ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Creative Writing Coursework : Guilt

    businessman, and she lived here, in this fantastic house on the outskirts of the city. It was perfect, well away from prying eyes. Of course, I had to invent a past for myself, and gain her trust, whilst I plotted my revenge against the government that put me here in the first place."

  2. English Coursework - Moral Dilemma

    I had no idea where it was. All of a sudden I came to the town's main shopping street, it was bustling with people of all sizes and shapes. By now the weather had begun to improve, and as a result people had also begun to close their colourful umbrellas.

  1. English Media Bowling For Columbine

    The whole scene was included by Moore, to suggest that the Columbine killers were influenced by the cruelty and murder that their own country has inflicted; therefore stating that America may be responsible for the boys' actions. Scene 2 reviews the CCTV and various other footage of the actual shooting at Columbine High School.

  2. English Coursework

    Kind of silly, now that I think about it". The man had looked as if he was in his early sixties. The wrinkles on his face had deepened as he had smiled. His greying hair had been a too obvious comb over and his small and portly stature had made him look like an elf in a brown plaid shirt, brown gloves and brown jeans.

  1. Story Coursework

    I turn around and start to dance face to face with him. I hold onto his shoulders and he makes his way down my back with his hand, then with the other grabs the back my head and starts to kiss me.

  2. Great Expectation Coursework

    The entrance to the house was mysteriously dark. Pip has also never seen such wealth before, so his expectations changes after his first visit. He becomes ashamed of himself, his background and Joe. When Pip first sees Miss Havisham, his reactions are stunned and shocked.

  1. What I did in 2009 and how did it affect me?

    No one seemed to understand or notice that I was simply deep in thought, just wondering whether I should just kill myself or let life continue. As much as one tries to keep secrets to themselves, others would find ways and means to dig them out.

  2. Media Coursework - Charities

    This appeal also has a cartoon drawing of a man hanging from the word "you'll" , this suggests that it will be you hanging unless you agree. In the British Red Cross appeal the paragraphs are nice and short, therefore easy to read.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work