media coursework- comparing two movie posters

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You are a designer for a movie company's team and you have been asked to comment on two movie posters for recently released films. write a report for the head of the promotional team explaining the ways in which you think the two movie posters effectively promote the film.

Dear Sir,

        As requested I have analysed and compared two movies posters to see which one is most effective in promoting to their target audience, I did this by comparing how different techniques can promote the films in the most successful way. One poster is n action film called ‘Iron Man’. And the other is the animated comedy ‘ratatouille’ (Rat-a-too-ee).

In the two movie posters typography is used differently to promote the two films. An example of this would be in, ‘Iron Man’. The font of the title on the poster is tall, bold, capitalised writing, with a gradient of black to gold merging down from the top of the text. There is also a glowing shimmer to the writing, this gives the writing a metal affect. These connotations link the title to the film; with the effect of the word ‘Iron’ in the title implies its genre, about strength. Further more implying to the audience this poster is about an action film as; strength is associated with metal and is also associated with power which people fight over. Also, the glowing shimmer of the writing can be associated with metal, it can also be used to imply strength, as metal is a strong substance and can also used to make weapons this also linking it to the film. As both of these points leading to war and fighting which is often found in action films.

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Another example of typography could be in ‘Ratatouille’. The title of the film is in bold, clear, capital letters, on a dark blue board with also a golden boarder around it. These Connotations show the films about restaurants as the title represents a sign above a restaurant door. The title is also linked to the film with iconography, as the ‘I’ has added images on its top. This image is of a mouse nose and whisker, also with a chef’s hat on top. These connotations show the film is about a chef rat. Also suggesting it genre, a comedy, as ...

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The analysis here is clear and detailed. The second half of the essay is stronger as observations are linked to the audiences that each film was trying to reach. 4 Stars