• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Essay Comparison of Adverts

Extracts from this document...


26th February 2007 Media Essay In this essay I will talk about advertising, and the affect it has on the people who view these adverts. Advertising is the way people show consumers what they are selling. There are many types of advertisements including print and verbal, they affect people in many ways, mainly by showing people things they need or want for aspirational reasons. The adverts which I have chosen are an advert from Perfect Pizza. The company sells pre-cooked pizzas which you can buy in store or have delivered. My first impressions of the advert are that it's very colorful and you are instantly drawn to the images of the pizzas, and the large bold writing. I found this advert in my letterbox as they deliver them to you, so you know what they are selling. The advert uses formal as well as informal language; many bits of the informal text are explanation texts, and the formal parts for information. ...read more.


There are no people in the picture which is quite surprising as they might have included a picture of a person cooking the pizzas. I believe that this would make the advert more appealing to the consumer. The advert is in color, a reason for this would be so that it appeals to the younger generations, who are more likely to buy these pizzas. But I know that it was done in color for a specific purpose. There are no patterns in the picture, but there is red strip that runs along the top and the bottom. This is to bring attention to the text inside of it, which is very important as it contains the small print. It's the small print which can usually trick many people. The whole advert is laid out professionally, the images; the information, the logo and the slogan are all put on the front to draw attention to it. Perfect Pizza is placed at the top of the advert so it's the first thing you see. ...read more.


So it looks attractive and stands out. There is no picture of the product, but the company is well known, so people know what they are selling anyway. Because French Connection specialize in clothes. This advert links in with the adverts from 'NEXT' and 'Adams' which are both major clothes producers. French Connection; seem to have some competition from these brands, which would increase the popularity of the company. This advert appears in many women's magazines and a few men's, because they sell both male and female clothing. This is because they want to broaden their horizons, so more people see their adverts. It's trying to sell the sale which they are holding at one of the bigger stores. So if you want great products at cheap prices you should take note of this advert. Both adverts appeal to me greatly as I am fond of both companies, and they both use good advertising techniques. I would buy both of the products as the pizzas are great and the clothes are really fashionable. I believe that the adverts would appeal to their target audiences, as they are really well made, and really stand out to the consumers. By James Clarke 10X ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Analysis of Media Text: Moulin Rouge

    several points in the movie for example: Red colour is toned upon Christian's face to show his jealousy and anger when Satine is up in the gothic tower with the Duke. Luhrmann uses pathetic fallacy in Moulin Rouge. This is when Satine informs Christian that she wants to leave him, when she says this thunder breaks out.

  2. Analysis of John Smiths Adverts

    Out of confusion she says 'but I'm 55', this is meant to imply she is too young to go to a home. Instead of Peter trying to kindly explain why she needs to go, as per usual, he just

  1. Lamb Essay

    The words the author uses "before he pecked" "A chicken eying a seed" all seem to make Benedict a nasty predator through imagery. Benedict's attitude towards children is shown when he says "anybody who says he loves children doesn't understand them".

  2. How do the adverts aim to attract the buyer?

    This is referring to the idea that they are more important than anything else. Even though it seems like there is a lot going on the posters, the product that is being advertised stands out. In Advert 1 everything except the product is in duotone (or black and white).

  1. Porphyria's Lover Essay

    The poet of La Belle Dame Sans Merci is in some way his own character; the poet had a bad love life as well as his character. The poet could not marry his love because she was not the same class as him.

  2. Educating Rita Essay

    Later on in the play, Rita changes name back to her original name "Susan" as it was her actual name and before it was all an act. Rita begins to work with Trish at a bistro, whereas Frank is failing as a lecturer due to getting to many complaints.

  1. Frankenstein Essay

    In the novel Frankenstein the creature is first mentioned in the letter IV to Robert Walton. The letter had written in it: "a being which had the shape of a man, but apparently of gigantic stature". The novel is set in the mist and ice, this is a gothic novel

  2. Jane Eyre Essay

    Mrs Reed also treats Jane with unsympathetic punishment. For example when John Reed and Jane had a brawl, Jane was the one who was punished regardless of the fact that John began it. This is when Jane is sent to the red room; "Take her away into the red-room, and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work