media evaluation- charity letter

The first 200 words of this essay...

Media Coursework

Charity letter evaluation

My media text is a letter, which is for the charity Help the Aged. My choice was influenced when I previously read about some of the issues that Help the Aged deal with. My target audience is adults that have a regular income because my payment scheme is monthly. My primary purpose is to make the reader pay £3 a month to the charity Help the Aged. My secondary purpose is to inform the reader of the issues that the charity deals with.

When the reader looks at the page their eyes are automatically drawn towards the bold section at the top of the page.

"PLEASE TAKE THE TIME TO READ THIS LETTER, AS IT IS THE MOST IMPORTANT LETTER I HAVE EVER WRITTEN"

This is an effective use of font variation, which draws the reader in. Within the caption a personal view was made which shows the reader you believe in the charity and this is a letter worth reading.

I have also used a series of rhetorical questions throughout the letter.

"Are those the lives these poor people deserve?"

This makes the reader