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Media newspaper coursework

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Introduction

Media Coursework There are two types of newspaper in the newspaper industry. These two types of newspaper are called the broadsheet and the tabloid. The main differences between the two are that they are both trying to satisfy two different target audiences. The two also have different purposes. The Tabloids purpose is to inform and to entertain whereas the broadsheets take a more serious approach, their purpose to inform, as well as to analyse, review and comment they are both different due to the nature of their audiences. Examples of well-known tabloids are, The Daily Mirror and The Sun. Broadsheet examples are, The Guardian, The Times, The Independent and The Daily Telegraph When you first look at the front cover of a newspaper the first thing you notice is the masthead at the top of the page. A tabloid would usually be found with a modern white font in contrast with a red background. Broadsheets however tend to have a more formal approach with traditional fonts printed in black on a white background, their mastheads also have a meaning linked to establishment, e.g. ...read more.

Middle

The broadsheets paragraphs within the columns are usually long, whereas in the tabloids the paragraphs are usually one or two sentences. Crossheads are also used in both. Most crosshead are usually made up of a word or two above the column, usually in bold emphasising words in the paragraph to follow, e.g. I used the crosshead: "Kidnapped" I used this because it is a strong word and it makes you want to read on. Photos are used in both tabloids and broadsheets. In the tabloids the images are usually big and take up a lot of the page, the pictures also can be quite emotive. The broadsheet on the other hand has smaller pictures that are only used when necessary to subsidise the story to help you understand it a little better. The broadsheet uses charts and diagrams so you can interpret the information for yourself. The two are so different because they are both trying to satisfy two different target audiences. The papers are both laid out in a similar way apart from the image locations. ...read more.

Conclusion

Evidently the tabloid uses emotive language, this makes you feel sympathetic about the situation and could make you reconsider your thoughts. The tabloids and the broadsheets are both written in Standard English however they do differentiate. The broadsheet uses more complex language throughout whereas the tabloid use lots of styles e.g. emotive, slang and biased language, it does this to satisfy its target audience and still it manages to keep its prospect of simplicity. Therefore less educated people may be reading simple words but not realising how complex it actually is. I believe the tabloids language is discreetly complex because it is putting thoughts in your mind without you noticing. The broadsheet never usually incorporates slang into its articles. It also tries its best to rule out biased opinions by making you analyse the article and make up your own opinion. In my personal opinion I prefer to read the tabloids. This kind of paper appeals to me because its target audience is people who have not been through higher education, the Common Man, like me for example. The broadsheet is aimed more towards adults with a profession who have been through higher education and are in a career not just a job. ...read more.

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