How are the headline and picture effective and how do they link to the text?
The headline is effective because it captures the attention of the reader as the rule of three is used because three short sentences are used which are separated by a colon and a dash: “Zoom into the Milky Way: 84 million stars revealed - big picture”. The rule of three provides a headline that is short and punctual which makes it sound professional to show the reader that this is a good quality article as headlines aren’t meant to provide a lot of information as the text fulfils this role. The rule of three also indicates that there is more to find out by reading the rest of the article because the rule of three can create the illusion that there is a list of many key features that this article addresses as the rule of three is close to the form of a list. Therefore, the reader is aware that there are a lot of important features in this article as the headline links to the text by informing the reader sub-consciously that this article is about a topic that is very interesting as a lot of key features will be addressed in the article. Also, the headline indicates what the topic of the article is: “the Milky Way”- our home galaxy. As a result the reader is likely to read on as they have a clear indication of what the article is about although little information has been provided. Because not a lot of information is provided, they will be likely to read the rest of the article.
