The NSPCC’s mission is to end cruelty to children. FULL STOP. They realise that this is a hugely ambitious goal – one that they cannot achieve alone. But they believed that it was possible if they worked with professionals and the public by raising money and finding ways to help children in danger. They would share the of knowledge and information about child abuse and child protection to the public. The nspcc use lots of hard hitting advertisements which show children in need of help. The nspcc has change views and law about child cruelty and abuse over the last 200 years. Child abuse is a complex problem with many causes. There is only one way I can pursuade you to support the nspcc is by giving you an understanding of the charity.