• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Print Advert Analysis - English Language

Extracts from this document...

Introduction

Print Advert Analysis When a print advert is created the producer needs to take several different aspects into account. The key aspect of all advertising is the audience and generally to make money out of them. The audience is broken down into demographics and once the producer knows who the audience is they can begin to shape their piece of media text around them. The producer needs to recognise the viewer's reading, viewing and listening habits so they can make the advert appeal to them. The segmentation of the audience means the advert is usually a success and because it is aimed at a certain group of people they can relate and engage with that particular advert. When analysing an advert the media producers want to know the income bracket/status, age, gender, race and location of their potential audience. This is always acknowledged and assures the producer it will appeal to the buyer. In the print advert above Mariah Carey's new perfume M is being advertised and the demographic groups such as teenage girls, women and boyfriends are being targeted. ...read more.

Middle

Boyfriends and husbands may buy the perfume for their partners because they find it appealing, as well as wanting to surprise their girlfriend, wife etc with a present. Her revealing outfit connotes a sexy side but most of her body is covered with vines and flowers, as if teasing the viewer, showing an innocent side too. The advert appeals to the social, self-esteem and self-actualisation tiers of Maslow's Hierarchy of Needs as an increasing number of people feel the need to smell nice to gain respect and have confidence in themselves. The need to feel accepted by peers is a big issue throughout our lives so smelling good can boost confidence around new people. However, even though smelling nice can boost self-esteem, it is also a way to show the need of developing ones potential to the full. AIDA, (Action, Interest, Desire, Attention), also plays a big part in the construction of an advert. The fact that the advert is extremely eye-catching means the audience are more likely to remember the perfume and who it is by, therefore resulting in them going out and buying it (Action). ...read more.

Conclusion

The media language of the advert suggests that the perfume is very over the top and you get a lot for your money, so the audience targeted will be even more tempted to buy the product, as it is portrayed to be better than other brands. The fact it is shown to be better than the rest increases the self-actualisation attached to this perfume, making the buyer desire it even more. The busy background of the advert seems very realistic, with features such as the jaguars looking up to Mariah emphasising her importance, but the overall effect it has is unbelievable. Her costume and make-up, along with the swing made from entangled vines and flowers, captures the viewer's attention because although they are out of place it creates a uniqueness that no other advert supplies. The perfume is aimed at the majority of marketing categories, as it is an affordable yet long-lasting product, and can be recognised as a success in the advertisement industry. Many people could enjoy the perfume as it is aimed at a widespread audience and the profit made from this product could be huge. ?? ?? ?? ?? Created by 05fenlon ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Literary Criticism Analysis

    Biff was once a shining student athlete with the prospect of a great future. However, after failing a math class, he debates whether to take summer courses. Before making the decision, he makes a surprise visit to his father in Boston.

  2. How do the adverts aim to attract the buyer?

    This is pretty much the designer trying to provoke a target market to buy this product. Aswell as the adverts offending certain cultures, the second advert in particular could be found offensive to women in general. The figure of the model could make the female audience feel uncomfortable and unhappy with their body compared to the model's.

  1. Analysis of a Magazine Advert

    the model's hair appears to be the dominant figure, yet managing to capture the reader's attention at the same time. The Herbal Essences logo takes the shape of a halo, suggesting that it has angelic or superhuman powers. Nevertheless, the most potent part of the advert is the use of colour.

  2. Memoirs Of A Teenage Insomniac

    in the subject from the moment I first told her, it made sense. "Yes. Well... the night before you developed "insomnia" do you remember what happened?" Said Imogen. "Only that I woke up outside with my rucksack and sleeping bag.

  1. Trailer Analysis

    We later meet the softer side of our superspy as there are several shots of him with women. They do this because stereotypically women like romance and by including this, it is widening their target audience, something that is imperative for an effective film.

  2. Jaws Attack Analysis

    you have been watching Alex for while and will know how upset Alex's mother will be as the audience have connected with him. As the shark grasps hold of Alex you hear him scream "it hurts!" which mirrors back to Chrissie's attack.

  1. Media advertisement: Nike

    I believe my advert creates a sense of belief amongst upcoming sportsmen and they will feel by using Nike products, that they have every chance of becoming a star such as Tiger Woods or Cristiano Ronaldo (titans.) There is also the connotation with the Nike brand and tick of being

  2. The Impact Of Fantasy - The World Of Mens Perfume Advertising

    For example on my way to school I see adverts; on bus stands, on buses, on bill boards, on the tube, I see them in the newspapers I read. The list is endless, there is so much advertising nowadays. As technology becomes more advanced there are simply more mediums on which to advertise.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work