Purpose of trailer?

One purpose of the Scooby Doo trailer is of course, to advertise the exciting, thrilling film. It’s meant to get you hooked to your screen like a fish to the rod. It shows you the main character, making you think ‘I wish I was him!’

What could the genre be? A crazy comedy? Horrifying horror? Or a sincere sci-fi? The comedy will make you laugh your self till you’re on the floor screaming for mercy. Whereas the sci-fi and horror will have you gripping your pillowcase, screaming and cheering at all the exhilarating points. The silhouettes are thunderous lights, making you feel timid. They create monstrous shapes and forms. The full moon even makes you think that Scooby Doo is Batman! The camera shots are low on Batman to make him look big and heroic, just like when the camera is gliding through the haunted house like a spirit, is staying low to make you feel small. However, the camera shot begins to rise as you are shown that it is scaredy Scooby Doo, which makes him look weak and useless. This is where the trailer twists from a horror, to a comedy.

This trailer is quite different from most trailers because, it totally misleads you, doesn’t show you any scenes from the movie and it is one constant running shot. I do suppose it still gets you gaping to see the film. As they all go well together to make an extremely exciting trailer.

This is a preview of the whole essay

This trailer seems to be aimed at all sorts of ages, as long as you’re not too wimpy. It can get children of all ages drawn in to watching the long trailer just to see what will happen next or just watching out of curiosity. I’m sure this even works for adults. I mean, I’m sure that not everyone can resist the temptation of watching the spooky trailer all the way to the end. One reason for this is the intense musical back round and the eerie sound affects such s the fluttering black bats and the creaking window. There is also a scary voice over by a mysterious man. You feel like you can’t ignore it.

The camera movements in the trailer mislead you greatly. They twist your mind into thinking you are a floating, stalking spirit hunting something down, but are you really? Well that is one thing you shall never know. The camera is set at a very low angle wondering through the corridor making you feel small. Especially when you are looking at a silhouette that looks very much like batman, the great hero of all mankind. But then as the music gets less intense and faster paced the camera shot rises and looks down upon the dweeby Scooby-Doo. Then the truth dawns to you. The film being advertised is not a heroic thriller movie, but it is a comedy. The deep voiceover stops and a CD scratch sound effect stops the spooky music as soon as we here Scooby-Doo’s high pitched voice.

All of the sound effects reinforce the trailers genre. Sound effects such as the thunder and lightning, scrawling bats and the creaky windows. The lighting also reinforces the genre as there are scary silhouettes every where. Once again these effects attract the audience to watching the trailer. The woodwind instruments really make you think you like the music.

I believe that the real overall target audience is 10-13 year olds. This is because the trailer isn’t too scary or silly for them. The trailer could have made them laugh out loud with the surprising ending. I would think that at the point where the CD scratches the audience will have discovered that the film isn’t really a horror. This is where I realised it was a comedy.

Personally the trailer totally mislead me now that I look back on it. I’m sure I feel the same about the trailer as most other people would have…’confused, amused and kind of disappointed.’ The reason I felt slightly disappointed was because when I saw Scooby-Doo’s face I was like ‘Oh, it’s only Scooby-Doo?’ But that feeling soon went and I found it funny.

So, overall I think that the purpose of the Scooby-Doo trailer is to get the audience hooked and gaping to see the film.

The trailer done this to me.

What about you?