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Short essay on documentary cover

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Short Essay on Documentary Cover Many texts borrow ideas and repeat issues that are already present in other texts. This is referred to as intertextuality. Intertextuality is used in order to entertain or persuade the audience as anything that succeeds in doing so will be re-used or copied. Between the DVD covers of the documentary An Inconvenient Truth and the documentary The Great Global Warming Swindle, such intertextual links can be discovered. Both texts raise the same issue of global warming, reflect common values, and reproduce attitudes in viewers. They both use similar codes and conventions to construct meaning. The purpose of the DVD covers of An Inconvenient Truth, a documentary about global warming, is to attract audience and give some information on its content, mainly the key points. DVD covers also have illustrations and pictures to paint images in the audience's heads. The purpose of The Great Global Warming Swindle is to argue against the scientific consensus that global warming is caused by the man-made greenhouse gases. It also attempts to change people's views and beliefs on the global warming issue, leading people to believe that it is all a lie. ...read more.


It challenges the assumption that global warming is not an important matter and does not affect humanity. This indicates that our society is actually concerned about humanity. In The Great Global Warming Swindle, they are also concerned about humanity, up to the point where scientists and environmentalists are accused of being anti-human by preventing the development of some countries. These are words coming from the co-founder of Greenpeace, Patrick Moore, saying "The environmental movement has become the strongest force there is for preventing development of the developing countries. I think it's legitimate for me to call them anti-human." Humanity and the environment are some of the common values that link both texts intertextually. The attitudes that the documentaries reproduce in individual viewers can be quite varied. In The Great Global Warming Swindle, some groups of people may have been convinced that the man-made global warming issue is a swindle, and will continue seeing it as that way. They may also change their attitude towards scientists and environmentalists, losing trust and respect for them, considering the fact that the documentary was very biased against them, challenging the assumption that everything that scientists say are factual. ...read more.


A person without the basic knowledge of global warming would have found both the DVD covers and the documentary meaningless as he would not be able to make any connection or be able to relate to it. He would not be able to make up his mind whether to accept or reject the messages, as the contextual understanding is not present to help determine his response. Another example is the image of a factory producing a cyclone. Audience need to be able to recognize that it is a cyclone to be able to make the connection that the images is representing that the effect of pollution is as disastrous as a cyclone, that global warming is a disaster. In the end, all texts come down to one purpose, which is to promote messages. The DVD covers of The Inconvenient Truth promote the message that global warming is real, potentially catastrophic, and human-caused, which is a total opposite of the documentary The Great Global Warming Swindle's message of global warming being real but not human-caused and barely harmful. This is achieved by appealing to the audience's values and attempting to change their attitudes with the aid of codes and conventions. Intertextual links are also present and they rely greatly on the audience's contextual understanding in order to create a certain response. ...read more.

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