The Checkup

The leaflet has a large picture in the centre of it and the techniques that are used are pictures, sub headings and logos. The picture shows a child that is not happy and that needs desperately change in her life. This picture is to grabs your attention and gives you the idea of what the story is going to be about. This picture is printed very big in the centre, because the writer wants to grab your attention before reading the leaflet. Sub headings that are used are ‘Amie has a mother& father who love her…..’ This attracts the reader’s attention straight from the beginning. Around this leaflet there are text written in very small text. It basically gives you what CCF does to help making a brighter future for this world. This gives you the impression that you can trust CCF and that they are not some organisation that would just rob your money. Also in the beginning of this leaflet there is in bold large letter written Amie has a ‘Mother& Father who love her...’, and on the end it says ‘...So why does she need a sponsor like you?’, which is like saying that Amie has a parent that love her so why does she need your help, which gets in explained in the leaflet. This header really shows how sad this story is. Amie’s parent really loves her, but they can’t really show it, because they don’t have enough money. They don’t even have some food to share!

The literally devices used in this leaflet are personal pronouns for example in the sub heading ‘Children like these are crying out for your help’, which makes you feel sorry for Amie’s parents and herself. It also lets you think what you can do to stop this situation were other thousands parent and children are in. There is also use of rhetorical question where it says. ‘…… more worthwhile and more rewarding?’. The writers doesn’t expect you to answers to this question, because if you know that you have helped a child it will make you have a amazing feeling, but he want you to think. The other most important devices that are used are emotive languages. It says ‘Can you imagine the pain of having to watch your simplest of medicines when she falls ill or any books to help her with her learning’. You can feel sorrow for her and her parents by that sentence.

In conclusion this leaflet was a success, because it really holds your feeling and it was very emotional. I found this leaflet also a success, because of the use of personal pronouns. It really gave you the impression of you changing someone’s life to the better. It was also like that the writer was telling this story to you. I found the leaflet very interesting and if I had to change this leaflet to make it more appealing, I would not make the context seem so boring and long like now. Now it seems so long, that some peoples wouldn’t be event bother reading it. Another thing is that I wouldn’t put around the leaflet what CCF does to help children. I would it write it on the top, replace it with ‘THE CHECK UP’, because it doesn’t give you any clue of what this leaflet might be about. It is now their basically for nothing. However I did like the way they placed the large picture in the centre, because if you look at the leaflet your attention will go immediately to the centre where you see an unhappy child, which will give you an idea of what this leaflet is going to be about.