Preparing accounts
Paying the wages and salaries
Obtaining capital and resources
There are many job roles within the department but some of the job roles will depend upon the
- Size of the organisation
- Whether the wages and salaries are paid by the company or by an agency.
This is an example of a typical job role within the finance department.
Financial director
The financial director will tell all the senior managers of the Jaguar Company the overall financial organisation of Jaguar. The financial jaguar will also look at jaguar’s budget and see whether Jaguar are going over their budget or whether they have stuck to their budget. The Financial director will also keep charge of all the whole finance function within Jaguar.
Marketing and sales
The main purpose of having marketing and sales is so that doing this you will be able to find out what the customer needs and most of all producing it. Jaguar doesn’t make a car until a customer has ordered it and until the customer has told Jaguar what they want from the car and what colours they want everything to be. They do this because if jaguar go and make a car that they like and supposing the customers don’t like it Jaguar will have to reduce the price of the car and in this case this will be a big loss for the company.
Not every car company does do this. Peugeot don’t ask the customer what they want so this means that they will make the car but they wont sell them as well as they will do if they actually ask the customer what they want on the outside of the car and on the inside of the car. A lot of people often customise their car after purchase. So what this means is that if Peugeot ask them what they want doe to the car before they make it they could sell the customer that price and the customer would be very happy and Peugeot would be making their money.
There are three main activities which are involved within the marketing and sales;
- Market research- this is carried out for finding out what the customer needs and customer opinions on the product that is to be produced and the product that is already produced.
- Promotion- this is to inform the customers that what they want and what they need can be fulfilled by this particular organisation.
- Sales- this is to provide the customer the good or service the customer now thinks he or she needs.
Job roles in marketing and sales.
The job roles in marketing and sales depend on the size of the company. If it is a large company like Jaguar then this will mean that it will have many specialists. If on the other hand it is a smaller organisation it will have less people undertaking broader roles. It would have to hire the services of market research specialists and marketing requirements. Large firms like Jaguar also do this but they have a specialist person within in the company to have contact with them and to liase with them.
A typical job role will be like this;
Sales director this person will be responsible for all the sales function. So in Jaguar will have a special person who will be in charge of all the sales
Production
There are two in which you can think about production one is making the product and the other is making the product to sell. All businesses have a production whether it is making cars like Jaguar or making something else. Not all businesses are in the business of manufacturing goods and selling them on. Other businesses sell goods or services.
Production I would say is also providing a service as everything you do someone is always trying to produce something. Jaguars as well as making cars within the factory they are trying to produce better work out the employees as well as producing good cars. When I visited Jaguar I was shown round. I was very pleased that they took time out for me and my class and this way I felt that they were very helpful. I think that they done this because they wanted to produce a better reputation.
Job roles within the production sector.
It is likely that you will find the job roles of production are all different to what the production of the product is. Jaguar has many people who are involved in the production, they have peopled who are responsible for the whole production of the product and they will often have someone who has the responsibility of getting all the materials. There are many people who you will find that are involved with the production of the cars at jaguar. Every business hat makes products will always has peopled who undertake the production and assembly of the product.
A typical job role will look like this;
Factory operatives- these people would make the product and will possibly assemble it. The assembly and production of the product will either be done by hand or by machinery. Jaguar have people working round a track and they all have their own jobs e.g. one person will make the body of the car and the other might test certain things of the car to see if they are working okay. The workers are quite important therefore that have to be very careful as to who you pick to work for that company. In Jaguar it could cost them thousands of pounds if they pick the wrong person to employ. This is because if the employee does not have that much potential the employee could make the car wrong. If anyhow this does happen then the fault will be found and they will have to make it again.
Business aims vary in a number of ways, but the most important issues to consider are;
Whether the organisation for mass market or for individuals, i.e. the volume of production.
Whether one product or service is offered or several, i.e. the variety of production
Whether demand is the same all the time or varies in some way e.g. the variability of demand
The degree to which the organisation interacts with its customers on a face to face basis i.e. the degrees of customer contact.
All these factors will affect the way in which the resources are organised and controlled.
Types of resources
Anyone who opens a business needs resources. E.g. Jaguar needs premises equipment etc and you will need your own labour to produce the product and then sell the car.
Buildings and land
Every business will need their own building and land. Jaguar has got its own factory in fact it has more than one; jaguar has many factories across the UK. Without the factory Jaguar wouldn’t be able to make their product in order to make a profit.
Human resources
Human resources involve recruitment and dismissal of staff. This is a very important job because like every company Jaguar wants to always make a profit. If jaguar are hiring the right staff this will mean that jaguar will produce a better quality product to sell to the customer. If they are producing a really good product this will lead to a better reputation. This job role also involves the training of their staff and promotion of staff, what this basically means is that if a employee wants a different type of training they would come to human resources and tell them. Then what human resources will do is they will set the employee up with certain training. If an employee has been promoted this will mean that they will have moved up to do another job. The job of human resources is involving the monitoring and maintenance of good working conditions. What this basically means is that human resources will look at whether the environment around the employees is up to their standards and whether there is anything that needs to be done. E.g. if the employees are saying they need a vending machine as there is no where to get a drink from the human resources will try their best to get this machine. Another job, which is very important, is looking out for health and safety hazards. The reason why this job is important is because if a employee does actually hurt himself and a health and safety issues is bought up then the factory could be facing a very heavy fine and they could even be bought to end. If an issue like this is bought up and an employee does actually want to take actions then they will have to come and see the human resources director for this to be taken further.
There are many job roles in human resources; the following job is one of many jobs that are involved within the human resources sector;
The job this person has to do is deciding all the staff policies, advising all the senior management. This person will also have to set the entire human resources budget. E.g. will have to look at all the money human resources have and will have to spend it very wisely, the human resources director will have to be very careful as to what to spend the money on. So supposing the human resources want something. This person will have to see whether they actually have the amount of money. E.g. supposing they need something, which will cost them one hundred pounds, but the amount of money that human resources have is fifty pounds this person will have to try and sort something out. If they don’t have the money then they will not be able to buy this item. This person will also take care of all the human resources functions.
Training
At Jaguar it is important that staff must be trained both for the employees and the staff
New staff must be told about all the methods within the organisation, this is because all the system maybe different from their previous work places. They will also need training on the job that they will be told to do because if they are not trained they will not know what to do.
They will need to be trained on all the new things that are introduced to Jaguar e.g. software or new equipment. Training keeps people aware and keeps people up to date.
Training is mainly good for the employees because it will be good on their references because the more they have on the reference the better it will look. The will also have better job preferences and be trained to do more things.
Training doesn’t always have to be necessarily be only good on the job it can be used out of the job swell e.g. if you are trained to use the telephone or fax at Jaguar it can come handy out of the factory. At Jaguar they have an Internet service this will help people to be familiar with the Internet.
Jobs in the training department are Development staff. The development staff has the responsibility of training the new staff at Jaguar
At Jaguar they expect all of their employees to to take an active role in their training and self-development. This is usually part of jaguar’s appraisal scheme. Under this scheme each employee at Jaguar has a confidential interview with the manager this is usually happens about once a year. This interview is for employees who feel that they need more training at Jaguar the manager will listen to the employee and would try and his/her best to provide the training to make the employee fell comfortable on the job.
Working conditions
At an interview at Jaguar they will tell you about what kind of working conditions and about the terms and conditions. They are often the following
- The address of Jaguar
- The hours that Jaguar will be expecting you to work
- Jaguar will also tell you about any overtime that will be taken on
- They minimum pay and any rates, bonuses or commission
- Jaguar will tell you about all the holidays and also all the day that you are entitle to take of a year
- Whether you will receive money whilst being on your sick
- Pension rights at Jaguar
- Any staff discounts
Working conditions also includes
- The physical environment, such as the lighting at Jaguar and all the modern furnishings and equipment
- The job content
- Training opportunities at Jaguar
Jaguar take discrimination very seriously they follow two main acts these are
The race relations act 1976
The race relations act is set up since 1976 Jaguar follow this act because it makes it unlawful for anyone to be discriminated against colour, nationality, or ethnic origin. Jaguar has proof on following this act because they have one or more persons who are of different races and who are from different ethnic origins. Again in this act direct and indirect discrimination does apply but in this case it would be ‘only white people needed’ or ‘only those who speak English as their first language need apply’. Because Jaguar follow this act they have got people who don’t speak English, as they’re first languages. Jaguar as well as many other organisation follows this act but those who don’t are being unlawful and can be shut down.
Sex discrimination act 1975
At Jaguar this act is taken very seriously. This act makes it illegal for anyone to be discriminated against a person’s gender. This is illegal either directly or indirectly. Direct discrimination is where one gender is excluded e.g. only men needed. Indirect discrimination is where it makes it more difficult for one sex to apply e.g. only those over 6”6 need apply. Even if Jaguar done this unintentionally it will be still illegal and they will be guilty of it.
The employment rights act 1996
This act covers
All employees at Jaguar must receive written details of their employment within two months of the contract of employment
All employees at Jaguar are entitle to an itemised pay slip which shows the gross and net pay and how many hours are worked in detail
All the female and male employees are allowed to go on leave and can work once they come back
An employee at Jaguar cannot be dismissed for acting as a trade union official or health and safety representative
All employees must be allowed time off work for jury or anti-natal care
Any employees suspended from jaguar on medical grounds is entitled to receive payment for up too 26 weeks
Employees at Jaguar have a right to a minimum period of notice (between 1and 12 weeks), depending upon the length or time they have been employed at jaguar. If Jaguar does not give this notice they would be guilty of wrong dismissal.
If J aguar does not treat the employee right the employee has the right to make a complaint
If jaguar does make an employee redundant they have to pay the employee. If the employee has not worked there for a long time they do not get paid
Employment law
The employment law safeguards all the employees at Jaguar. At jaguar they follow the entire discrimination act and an employee can take if Jaguar is guilty of not carrying out this act action. These acts are taken very seriously if another employee is guilty of carrying out discrimination it is Jaguars responsibility to take action. If an employee does feel uncomfortable working at Jaguar for any reason the employee should come and speak to the person responsible for them. Carrying out this act makes the employees feel more comfortable as they know if anyone is discriminating another for any reason it is possible that something will be done about it. The application forms at Jaguar do monitor the vacant e.g. it has questions like ethnic origin, or what sex the person is. When the form is handed in all of these questions are ripped of and are given to someone else along the line. This is because if the interviewee does not accept the person for the job the person with all the details can monitor the interviewee and ask questions such as why wasn’t the person accepted, if a non discriminate answer is given that would be positive but if it is felt this person is discriminative action will be taken.
Organisational structure.
Using an organisational structure make things a lot easier. Using this the employees are given a job each rather than everyone doing everything. At Jaguar every member of staff is given their own job title. When making the car at Jaguar because all the employees are given their own job it makes it easier for the car to be made e.g. not the same person who put the car together will spray the car. This will make it much easier for the employees and will speed the process up. If all the employees were doing to do everything they will make the car into a mess and this will lead to huge money loss. The way Jaguar is structured is shown on its organisational chart. An organisational chart is a diagram, which identifies the different areas and also shows the links between them. At Jaguar job roles vary between functional areas. Within a functional area at Jaguar, some staff will be more senior than others will. In a large organisation like Jaguar there will be several levels of staff in each department. People would then be more likely to specialise in one thing.
All businesses like Jaguar try to organise their activities in the best way possible to achieve their aims and objectives. Jaguar does this by grouping specific functions into functional areas. These areas are linked together as parts of the overall structure. Having an organisation structure is very important at Jaguar. At Jaguar all the employees know where a particular job is done and by which employee.
At Jaguar for management, the organisational structure can be analysed to check that there is no duplication of work and that there are no key activities for which no-one is responsible. So if the manager of Jaguar wants to know whether there is something going on that he feels he should know about he will check on the structure.
The most suitable organisational structure depends on several factors:
- The aims of a business
- The activities undertaken to meet these aims
- The size of the organisation
- The number of employees
- The ‘culture’ or style of the organisation
- Whether the organisation produces goods or offers a service
- The geographical scope of its operations.
A structure works if it helps people to do their work efficiently, communicate with each other easily and assists the business to achieve its aim and objectives. So you can never get a right or wrong organisational structure. At Jaguar the organisational structure is very good as I think that they are achieving all the aims and objectives.
Aims at Jaguar do change and when this does occur Jaguar may restructure, or reorganise, its structure to meet its new aims. If Jaguar increases its range of activities or expands it may introduce a new functional area or a new section within a functional area. If Jaguar contracts or refocuses its activities it may reduce or remove a section of its operations or even an entire area of work.
Grouping of activities
Jaguar arranges staff into groups according to Jaguar’s activities. Those at Jaguar who are doing similar tasks need to work together. This reduces communication problems and enables staff to help each other. Groupings are usually made according to functional activities. Some organisations organise their groupings different to Jaguar.
Organisation charts
An organisation chart is a diagram, which shows the structure of the organisation. It shows the job titles of employees and their relationship with each. At Jaguar the organisation chart does not usually include people’s names, as it would go out of date too quickly. At the top of Jaguar’s chart are the more senior members of staff. The more senior members of staff at Jaguar have more responsibility, as you keep getting lower down the chart you will find that the people have less responsibility.
Horizontal links on a chart show staff who work at the same level of each other and who relate to each other.
Vertical links on a chart show the staff for whom a particular manager or supervisor is responsible.
At the start of a business the organisational structure will look very small compared to once the business is developed.
It will look like this:
A developed company will have a larger organisational structure and it would look more complicated. The organisational structure above is much smaller than a developed organisation.
A more developed organisation will look like this:
Flat structures
Jaguar does not have a flat structure. A business with a flat structure is likely to be
- It will operate very informally
- They are likely to have a very good way of communicating, as the business will be very small. And it will be easy for the news to get round.
- It will be good at responding quickly to new ideas and specific customer requests.
- Everyone in the organisation will know a lot about the business.
If the structure were to expand it would be the responsibility of the manager of the sector. The manager will be responsible of what the employees do so for example the administration manager would have to supervise the account clerk, and the assistant manager. Sometimes there will be team leaders and this will mean that the team leaders will have their own staff. So basically the manager of each sector will employ a team leader and then the team leader will employ other staff. Because jaguar is hierarchical organisation the structure will look a bit different.
Deputies and assistants
A deputy is someone who is very close to his or her boss and on the organisational chart they will be linked vertically. An assistant doesn’t be linked vertically; an assistant will be linked through a broken horizontal line.
This is what an organisation chart of deputies and assistants.
Manager Assistant
Departmental head
An evaluation of Jaguar’s hierarchical structure
Jaguar is a hierarchical structured organisation. This means that Jaguar is much taller than a flat structure. Jaguar’s structure has many levels. A hierarchical structure is a system which grades is ranked one above another. Hierarchical structures are sometimes called pyramids. This is because at each level going downwards there will be more employees.
What difference does having a hierarchical structure mean to the way that jaguar operates?
- Each of the areas in Jaguar has many staff. This means that they all do a particular task. This is good for Jaguar because it will mean that each member of staff will be more reluctant towards their own job.
- Each person at Jaguar will have an official job title and will be on a specific salary for the level of job.
- Each of the departments in the structure of Jaguar will have policies. The policies will consist of:
- Hours of work
- Holidays
- Punctuality
- Health and safety
- Methods of working
- This is good for Jaguar as it will ensure that the standards of working are the same throughout Jaguar and no employee at Jaguar can claim that he/she is being treated unfair than anyone else.
- People can immediately see the way Jaguar is organised and the functional area Jaguar is divided into.
- You can see which staff at Jaguar is:
- The most senior
- At the same level
- Manager to other staff
- Subordinates to the other staff
Each of the above points is an advantage for Jaguar. By having a specific structure it will ensure that the business will run smoothly and fairly efficiently. Rather than having one big organisation, having a hierarchical structure will split Jaguar up into sections that can survive for themselves. Having a hierarchical structure does have advantages for Jaguar, however it does also bring some disadvantages to Jaguar.
What are the disadvantages?
- Communication through a hierarchical structure can become distorted. This is because messages at Jaguar pass from one level of the structure to another. I.e. if a manager was to send a message from the top of the structure to a member of staff (who will be at the bottom) because it will be passed through many people e.g. supervisors etc. the message that the staff will receive may be different to the one that the manager was meant to have sent.
- Because the staff at the bottom are a fair way down the structure to the manager. The staff at the bottom may feel because the manager is a far way up the structure, the manager may not know what the staff is doing or thinking. This will make the staff feel that they are not being heard and that they have no say. This may change the way the staff feel about the company and could change the way staff operates. This could change the performance of the company.
- When a change is made to the company many people have to be consulted. This could become a problem because if an important decision is made, because the message has to be handed down through so much people. It could mean that the company might react slowly to the new changes.
As you can see above there are many more advantages than disadvantages. The advantages are stronger. I think that because Jaguar has a hierarchical structure, this is why the company is achieving all of the company’s aims and objectives.
Communication
People at Jaguar have many ways of communicating. They use formal and informal ways of communicating; communication at Jaguar involves internal and external communication. There are many different methods of communication such as oral communication, group discussions, through telephones. Jaguar also has communication through memos and emails, draft letters and reports, Jaguar also has there own magazine and if an employee gets married of it there is a birthday they will write it in the magazine so that all the employees at Jaguar will find out. At Jaguar it is very important the way they communicate. At Jaguar they all communicate according to their section and the way they find convenient. The senior members of the Jaguar team have pagers or either have their own cordless telephones this is so that if they need be contacted in a fast way it will possible to reach them speedy and confidentially. The communication at Jaguar can be informal and can be formal. Formal way of communicating will be having meetings and having reports or even telephones conversations. An informal way of communicating at Jaguar will be stopping for a chat or to gossip, or having lunch with colleges, or just chatting in general about another employee or about the organisation in general.
At Jaguar oral communication is when the way of communication is spoken. This may be face to face (when we meet someone) or over the telephone at Jaguar all the members of staff speak to each other this is seen as oral communication. At Jaguar if the staff try and communicate to someone over the telephone and he or she do not answer if they are busy or for any other reason then we will leave them a message on their answering machine or use voice mail service. What this means is that we will get in contact with the person by using a type of electronic answer service, which allows you to leave your own personal message in your own voice. Many members of staff carry around a pager or a bleeper this is a small electronic device, which allows you to receive a message but written in text. By using this the person that wishes to contact you would ring up a number leave the message in voice and it would appear on the pager in text. As soon as the message comes through then the pager will bleep. Security guards and engineers may use private radios and many business people and private individuals use mobile phones. The security guards that have access to this facility will be able to communicate with one and another through this device so that they can communicate with all the other security members. This is so that is one member of security feels that there is something going on in one section and that the person is moving on to another section where another security officer will be standing. The security that has that section guarded will then be informed about what is going on.
Written communication at Jaguar may in writing through a letter, magazine and email. A letter is the most obvious example of a business communication. Jaguar can include illustration e.g. in the Jaguar magazine has many pictures of all the latest Jaguar’s and had all the announcements. E.g. if someone within the Jaguar team is getting married or if it is someone’s birthday the person who will write the magazine will include this in the Jaguar magazine. Members of the Jaguar team will also communicate within Jaguar through email they could email things such as share prices, announcements etc. Jaguar also use notices on notices boards e.g. if Jaguar were holding a meeting for the employees human resources would use a notice board where everyone could see it to get the message across to all the employees who are meant to be involved in this meeting. The method of communication will depend upon various things such as
- The reason for communicating
- The person receiving it
- The urgency of the situation
- The complexity of the message
- Whether immediate feedback is required.
Written communication with people is usually used if the matter is important or serious. This gives formality to the communication and provides a record of what it contains. For instance, when you received your GCSE results you also get a printed record to use as evidence of your achievements.
The most formal type of written document is usually the business letter or a report. The least formal is an email message. In written communication you can also get internal and external communication. Internal communication at Jaguar would involve memos, email, telephone message, reports, summaries etc. external communication involve the same kind of thing but it would include things like letters, catalogues, brochures, invitations, and order invoices, statements, businesses accounts.
Internal communication
Emailing, faxing, voice conversations, and meetings are taken place at Jaguar to communicate within the organisation. All communications that are taken place in Jaguar all depend on the situation and it also depends on whom they want to say it to and it also depends on what they want to say. If for example the human resources department wanted to talk to the finance department they would use the phone but if the human resources department wanted to say something to all the employees on the track they would either call a meeting or put up memos. If the senior staff was going to make changes to the organisation and they felt that everyone should know about it they would call a meeting where all the employees at Jaguar would attend. If the senior staff wanted to communicate with the finance department in private they would phone them, as they will no one will know what they are saying. If they sent a note to the finance department someone could get their hands on the note but through a phone call no one could listen to what they are saying. Internal communication makes it very easy to communicate within the organisation. If at Jaguar the senior staff wanted to communicate with some one at Jaguar they will pass the message down to human resources and then human resources would contact the department that the person is in, this would happen with anyone at the Jaguar team.
External communication
External communication is used to contact people who are outside the business. At Jaguar external communication is carried out using telephone, fax letter, letters, email, meeting, interviews, and presentations. Jaguar uses presentations a lot and they are very formal and they this could be a way of communicating to a group of people rather than one. Jaguar have many brochures and catalogues for their car most of jaguars advertisement are through brochures and leaflets. Jaguar also uses the phone to ring their customers and maybe tell them about offers on the Jaguar range. When Jaguar makes contact with their supplier it if often through telephone or fax. Jaguar’s orders are taken in through the telephone. At Jaguar the telephone plays a very big role. If there were a job vacancy Jaguar would advertise it in the paper, if there were some interested they would either ring or email Jaguar. If Jaguar is interested in the applicant they would get in contact with the person some way or another and call them in for an interview.
Emailing
Email is a way of communicating over the Internet. You can send and receive documents by attaching files. This is used a lot at Jaguar. Through an email there is less chance of getting confused because it is all word-processed but through a telephone there is a chance of misunderstanding what is being said. Email is popular at Jaguar because the person who will be sending it can send it at anytime of the day but the person who is receiving it can check it when they want, but with a telephone message you have to check what time it is and you have to see whether it will suit the person you are contacting. With an email you can send it to more the same email too more than one person at the same time, they can also be printed. The email system is protected by a personal password and no one apart from the person who has the password can get in.
Faxing
Fax machines are very useful and cheap to run. All the offices in Jaguar have fax machines. Fax machines are used to transmit documents over any distance quickly and very easily. Automated fax machines can undertake many operations independently. To send a fax is very cheap and the rate can be charged on an on and off peak rate. In a fax machine you can store numbers just like a telephone. At Jaguar the fax machines can be set to print a logo at the top of the sheet to show what organisation the fax is coming from. Jaguar mainly uses fax machines so they do not have to retype the document several times. Another reasons why Jaguar uses fax machines are because a lot of people do not have access to email and they do have access to fax machines.
Conversation
Communicating through a conversation means that you are oral talking to the person you wish to talk to. A conversation can involve more than one person. At Jaguar the most popular type of communication is through conversation, everyone at Jaguar have conversations the workers and even the senior members of staff. A conversation can be formal and informal; you can make a conversation formal if it is involving a presentation, but if something is in writing I think that it would say a lot more and it would look better.
Meetings
At Jaguar meetings are held quite often. Half of the work that the senior staff do is involving meetings. Meetings are held for all kinds of reasons. Meetings can be held to give out information, decide on changes to Jaguar, can be to solve problems within the business, generate ideas and suggestions of employees, if there is a problem at Jaguar and if they feel they need to discuss it they would have a meeting and they would decide on the action that is to be taken. Meetings can be organised by anyone and can be for anything. At Jaguar a time and date must be fixed and depending on the amount of people that are going to attend you have to get the venue right. If the venue is not big enough Jaguar have to transport people attending the meeting to the venue. It is vital that people attend to the meetings at Jaguar because they can be missing out on some very important information. The person who is organising the meeting has to make sure that they have all the appropriate paperwork and everything that is necessary. All the meetings that are taken place have minutes, or action notes this will summarise the meeting. The minutes or action notes will show the role that each person must play.
Letter
Jaguar both sends and receives letters, Letters are used for all kinds of things at Jaguar, sometimes it could be and invitation or it could be for a notice of a meeting. The letters that Jaguar sends is headed and they have the address and a contact number for Jaguar, they have this so that if people who are going to be attending are from outside the business they would know who the letter is from and who is organising the meeting. If Jaguar are sending a letter for a notice of a meeting they would clearly have written the date and time of the meeting, the location of where the meeting is to be held, they would sometimes have a description of what type of meeting it is, however some of the letters Jaguar sends are informal and don’t go into that much depth if it to an employee within the Jaguar team they wouldn’t always have it that formal.
Advert
Jaguar advertises their cars, when they advertise they try to persuade and inform the public as on what is to be expected to come. Jaguar advertises through many different forms e.g. in the press, on television, on radio, buses etc. There is persuasive advertisement. Persuasive advertisement gives facts about the product that Jaguar has to offer. In this type of advertisement they will use many different types of tactics to sell the product, they will try to make the product stand out from the rest by adding different slogans basically what they try to do is make the product as distinctive as possible. All of the sales that Jaguar has made are because of advertisement. Jaguar also uses adverts to let people know about important events. If Jaguar do a special event they would advertise it in the newspaper, this is because people will read the article and then this will make the public think that Jaguar is a really good company and they are very nice people because they are doing things for charity.
Telephone
Jaguar uses the telephone to communicate externally, Jaguar find this method useful because they are talking face to face and using the telephone is a very fast way of communicating. Jaguar takes orders through the telephone and often they contact the suppliers through the telephone, however I think that this can cause a lot of mistakes as things can be misheard. Communication through telephone can be good for Jaguar if they want a confidential conversation because at least Jaguar will know whom they are talking to rather than when they send a fax they might not know who will receive it and who will check it. I think that telephone is very good because it is a very quick way of communicating. If someone in the Jaguar team wanted to communicate with someone very fast the best method would be to use the telephone.
Brochure
Brochures are apart of advertisement because in a brochure it will have a lot about the car. Jaguar uses a lot of brochures to show people what the Jaguar cars consist of. Brochures are used at Jaguar mainly because it saves them from explaining to people about the car. Jaguar’s brochures have the main bits about the car so rather than explaining about the car they can just hand over a brochure. Brochures are very good because it is written down so that you can use it for further references. If you are told about the Jaguar cars you can not always remember what is said but when you have a brochure it is in writing so then you can look at it over and over again. Brochures do not only have writing in them they do sometimes have pictures. Brochures at Jaguar are in variable sizes some are pocket size and some are quite big.
Use of sources
I used three different types of sources to help me with my assuagement. I used the Internet to get information of the Jaguar web site. The main thing that I used was the Heinemann GNVQ business textbook. This was the key source for this piece of work the main information came out of this book. All the department and job roles came out of this textbook. I also had a trip to the Jaguar factory this trip gave me the opportunity to ask some of the staff some questions about the Jaguar factory. All the staff there was very polite and answered all my questions.