• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Lord of the Rings analysis of marketing.

Page
  1. 1
    1
  2. 2
    2
  • Essay length: 863 words
  • Submitted: 05/09/2003
Share this essay:
GCSE JRR Tolkien

The first 200 words of this essay...

Benjamin Woollan 10Br

English Media.

The Lord of the Rings analysis of marketing.

The first time I was aware of the Lord of the rings was when I saw a trailer for the film back in the 29th of October 2001 whilst watching "Legally Blonde." All though this was the first time I saw a trailer I have been told that teaser trailer have been running since November 2000 one year before the release date. The placing of this trailer also tells me of the kind of audience there campaign will be concentrating on as Legally Blonde is very much aimed at the teenage audience.

The lord of the rings got a lot of radio and television coverage with short dialogs being aired on a local radio show power fm. Television adverts for toys have become more and more frequent being aired around 5:30 p.m (see LORT tracking sheet). Where most of the teenage television is showed. Also adverts for the actual film itself. I first saw and heard these adverts at the end of October and beginning of November right through to the present day. Sticker books where released in the shops on

Read more
The above preview is unformatted text

Found what you're looking for?

  • Start learning 29% faster today
  • Over 150,000 essays available
  • Just £6.99 a month

  • "
    I found this site very useful. It is well organized and easy to search through. For me as a student of GCSE and non-native english speaker, it makes coursework very easy and understandable.
    "
    Asmaa, UAE. GCSE Student. Biology, Physics, Chemistry, Maths and English.
  • "
    I believe that www.markedbyteachers.com provides a resource which most students would find highly beneficial.
    "
    John Plowright. Teacher. Repton School. Derbyshire.

Marked by a teacher

This essay has been marked by one of our great teachers. You can read the full teachers notes when you download the essay.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review on the essay page.

Peer reviewed

This essay has been reviewed by one of our specialist student essay reviewing squad. Read the full review under the essay preview on this page.