• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Lord of the Rings analysis of marketing.

Extracts from this document...

Introduction

Benjamin Woollan 10Br English Media. The Lord of the Rings analysis of marketing. The first time I was aware of the Lord of the rings was when I saw a trailer for the film back in the 29th of October 2001 whilst watching "Legally Blonde." All though this was the first time I saw a trailer I have been told that teaser trailer have been running since November 2000 one year before the release date. The placing of this trailer also tells me of the kind of audience there campaign will be concentrating on as Legally Blonde is very much aimed at the teenage audience. The lord of the rings got a lot of radio and television coverage with short dialogs being aired on a local radio show power fm. Television adverts for toys have become more and more frequent being aired around 5:30 p.m (see LORT tracking sheet). Where most of the teenage television is showed. ...read more.

Middle

The day after the premier of the film there was a reference to lord of the rings on every paper and at least a two page article on the film All film's are sold on something whether it is the stars the director or its genre like the lord of the rings. The lord of the rings came with a big fan base all ready, as the book was such a success. The marketing team had to get the people had not read the books to see the film aswell. The thing that gets most films its publicity is word of mouth. Publicity materials and posters are found in most daily newspapers and film magazines such as empire. Posters are found on the back of the radio times and in most teenage magazines. Popcorn cartoons also have pictures of the characters and pictures of the ring. There are big standees in the front of the cinemas. ...read more.

Conclusion

He did this by splitting the book into three sections, making three films, which he made all at one time, taking 18 months to film. For this film to make money, it needed good publicity, but even more important was word of mouth. The book has a large fan base, which needed a huge amount of effort to be convinced that the film has done the original fantasy novel justice and spreading good word of mouth. The loyal fans of the book since they have heard the word that the book is being filmed have been logged onto the Tolkien website where any rumour is spread across Britain and through the world weather the producers of the film like it or not. This overall concluded my analysis of the lord of the rings marketing as no matter how hard the marketing team of any film tries as soon as the film has been seen or that a rumour has been heard they can not do anything to stop it coming out. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE JRR Tolkien section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE JRR Tolkien essays

  1. Knights in the Middle Ages.

    was the code that knights and warriors conducted themselves regardless of being on or off the battlefield.

  2. Why is the Novel called The Remains of the Day?

    Well, well, is Mr. Stevens flesh and bones like the rest of us after all?" I think that Stevens wants to be a butler in service for a longer period of time than his father's, which is, in itself, a sort of challenge for him.

  1. Lord of the Rings book report. Plot outline and themes.

    the orcs have been killed and that they didn't see any halflings but in the heat of the fight they could have mistaken the hobbits for orcs and killed them as well. Aragorn asks if he can borrow three horses to go look for their friends.

  2. The film LOTR has multiple genres. It covers the genre of action, adventure and ...

    They begin to think ahead and make predictions. When we begin to realise that Saruman betrayed Gandolf the music suddenly speeds up and becomes louder. The music changed from good to evil and we now know Sarumans true self.

  1. Lord of the rings: The fellowship of the ring

    as soon as these two meet it starts of with a joke this shows that they have both got a sense of humour and they can react with each other this revolves with a big lash out of a hug these two get on like a house on fire, so

  2. Analyse the characters of Shrek and Lord Farquaad.

    This shows us Shrek's powers to be a real ogre aren't really that convincing as when he is trying to be intimidating either people cannot take him seriously or he cannot take himself seriously. Shrek's relationship with Donkey is a close one though it took a bit of convincing on Shrek's part.

  1. Media - The Lord of the Rings.

    it is now almost a necessity for the viewer to see the film to terminate their suspense. Due to the quantity of editing, we are shown a variety of action scenes arraying from hasty horse chases to thespian fighting clips.

  2. Comment on in detail how genre and narrative are established in the opening scenes ...

    The mis-en-scene of'The Lord of the Rings' conveys that it is a fantasy genre. It is set in a dark and scary place and the costumes are not ordinary. The characters wear armour and carry swords, which symbolised the potential battle of good versus evil.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work