The Lord of the Rings analysis of marketing.

The first 200 words of this essay...

Benjamin Woollan 10Br

English Media.

The Lord of the Rings analysis of marketing.

The first time I was aware of the Lord of the rings was when I saw a trailer for the film back in the 29th of October 2001 whilst watching "Legally Blonde." All though this was the first time I saw a trailer I have been told that teaser trailer have been running since November 2000 one year before the release date. The placing of this trailer also tells me of the kind of audience there campaign will be concentrating on as Legally Blonde is very much aimed at the teenage audience.

The lord of the rings got a lot of radio and television coverage with short dialogs being aired on a local radio show power fm. Television adverts for toys have become more and more frequent being aired around 5:30 p.m (see LORT tracking sheet). Where most of the teenage television is showed. Also adverts for the actual film itself. I first saw and heard these adverts at the end of October and beginning of November right through to the present day. Sticker books where released in the shops on the