On the Reservation, Lenina and Bernard are shocked to see its aged and ill residents; no one in the World State has visible signs of aging. They witness a religious ritual in which a young man is whipped, and find it abhorrent. After the ritual they meet , a fair-skinned young man who is isolated from the rest of the village. John tells Bernard about his childhood as the son of a woman named who was rescued by the villagers some twenty years ago. Bernard realizes that Linda is almost certainly the woman mentioned by the Director. Talking to John, he learns that Linda was ostracized because of her willingness to sleep with all the men in the village, and that as a result John was raised in isolation from the rest of the village. John explains that he learned to read using a book called The Chemical and Bacteriological Conditioning of the Embryo and The Complete Works of Shakespeare, the latter given to Linda by one of her lovers, . John tells Bernard that he is eager to see the "Other Place"—the "brave new world" that his mother has told him so much about. Bernard invites him to return to the World State with him. John agrees but insists that Linda be allowed to come as well.
While Lenina, disgusted with the Reservation, takes enough soma to knock her out for eighteen hours, Bernard flies to Santa Fe where he calls and receives permission to bring John and Linda back to the World State. Meanwhile, John breaks into the house where Lenina is lying intoxicated and unconscious, and barely suppresses his desire to touch her. Bernard, Lenina, John, and Linda fly to the World State, where the Director is waiting to exile Bernard in front of his Alpha coworkers. But Bernard turns the tables by introducing John and Linda. The shame of being a "father"—the very word makes the onlookers laugh nervously—causes the Director to resign, leaving Bernard free to remain in London.
John becomes a hit with London society because of his strange life led on the Reservation. But while touring the factories and schools of the World State, John becomes increasingly disturbed by the society that he sees. His sexual attraction to Lenina remains, but he desires more than simple lust, and he finds himself terribly confused. In the process, he also confuses Lenina, who wonders why John does not wish to have sex with her. As the discoverer and guardian of the "Savage," Bernard also becomes popular. He quickly takes advantage of his new status, sleeping with many women and hosting dinner parties with important guests, most of whom dislike Bernard but are willing to placate him if it means they get to meet John. One night John refuses to meet the guests, including the , and Bernard's social standing plummets.
After Bernard introduces them, John and Helmholtz quickly take to each other. John reads Helmholtz parts of , but Helmholtz cannot keep himself from laughing at a serious passage about love, marriage, and parents—ideas that are ridiculous, almost scatological in World State culture.
Fueled by his strange behavior, Lenina becomes obsessed with John, refusing Henry's invitation to see a feely. She takes soma and visits John at Bernard's apartment, where she hopes to seduce him. But John responds to her advances with curses, blows, and lines from Shakespeare. She retreats to the bathroom while he fields a phone call in which he learns that Linda, who has been on permanent soma-holiday since her return, is about to die. At the Hospital for the Dying he watches her die while a group of lower-caste boys receiving their "death conditioning" wonder why she is so unattractive. The boys are simply curious, but John becomes enraged. After Linda dies, John meets a group of Delta clones who are receiving their soma ration. He tries to convince them to revolt, throwing the soma out the window, and a riot results. Bernard and Helmholtz, hearing of the riot, rush to the scene and come to John's aid. After the riot is calmed by police with soma vapor, John, Helmholtz, and Bernard are arrested and brought to the office of Mustapha Mond.
John and Mond debate the value of the World State's policies, John arguing that they dehumanize the residents of the World State and Mond arguing that stability and happiness are more important than humanity. Mond explains that social stability has required the sacrifice of art, science, and religion. John protests that, without these things, human life is not worth living. Bernard reacts wildly when Mond says that he and Helmholtz will be exiled to distant islands, and he is carried from the room. Helmholtz accepts the exile readily, thinking it will give him a chance to write, and soon follows Bernard out of the room. John and Mond continue their conversation. They discuss religion and the use of soma to control negative emotions and social harmony.
John bids Helmholtz and Bernard good-bye. Refused the option of following them to the islands by Mond, he retreats to a lighthouse in the countryside where he gardens and attempts to purify himself by self-flagellation. Curious World State citizens soon catch him in the act, and reporters descend on the lighthouse to film news reports and a feely. After the feely, hordes of people descend on the lighthouse and demand that John whip himself. Lenina comes and approaches John with her arms open. John reacts by brandishing his whip and screaming "Kill it! Kill it!" The intensity of the scene causes an orgy in which John takes part. The next morning he wakes up and, overcome with anger and sadness at his submission to World State society, hangs himself.
Although is the primary character in Brave New World up until his visit with to the Reservation, after that point he fades into the background and John becomes the central protagonist. John first enters the story as he expresses an interest in participating in the Indian religious ritual from which Bernard and Lenina recoil. John's desire first marks him as an outsider among the Indians, since he is not allowed to participate in their ritual. It also demonstrates the huge cultural divide between him and World State society, since Bernard and Lenina see the tribal ritual as disgusting. John becomes the central character of the novel because, rejected both by the "savage" Indian culture and the "civilized" World State culture, he is the ultimate outsider.
As an outsider, John takes his values from a more than 900-year-old author, William Shakespeare. John's extensive knowledge of Shakespeare's works serves him in several important ways: it enables him to verbalize his own complex emotions and reactions, it provides him with a framework from which to criticize World State values, and it provides him with language that allows him to hold his own against the formidable rhetorical skill of Mustapha Mond during their confrontation. On the other hand, John's insistence on viewing the world through Shakespearean eyes sometimes blinds him to the reality of other characters, notably Lenina, who, in his mind, is alternately a heroine and a "strumpet," neither of which label is quite appropriate to her.) Shakespeare embodies all of the human and humanitarian values that have been abandoned in the World State. John's rejection of the shallow happiness of the World State, his inability to reconcile his love and lust for Lenina, and even his eventual suicide all reflect themes from Shakespeare. He is himself a Shakespearean character in a world where any poetry that does not sell a product is prohibited.
John's naïve optimism about the World State, expressed in the words from The Tempest that constitute the novel's title, is crushed when he comes into direct contact with the State. The phrase "brave new world" takes on an increasingly bitter, ironic, and pessimistic tone as he becomes more knowledgeable about the State. 's participation in the final orgy and his suicide at the end of the novel can be seen as the result of an insanity created by the fundamental conflict between his values and the reality of the world around him.
John - The son of and , John is the only major character to have grown up outside of the World State. The consummate outsider, he has spent his life alienated from his village on the New Mexico Savage Reservation, and he finds himself similarly unable to fit in to World State society. His entire worldview is based on his knowledge of Shakespeare's plays, which he can quote with great facility.