• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The three gender-specific adverts that I am going to analyse are the two given out in class, a nail varnish for women and a face care product for men, and one that I have chosen myself, a nutritional product for men.

Extracts from this document...


How are the adverts constructed to appeal to the target audience and to what extent do they alter or reinforce gender stereotypes? The three gender-specific adverts that I am going to analyse are the two given out in class, a nail varnish for women and a face care product for men, and one that I have chosen myself, a nutritional product for men. To be specific, the advert that I chose myself is marketing a range of nutritional products that can benefit men specifically. The advert comes from the football magazine FourFourTwo. This magazine is primarily aimed at men as most of the adverts in the magazine are similar to the one that I have chosen. This advert has particular qualities that make it only attractive to men. The advert uses a famous athlete to promote the product - Mark Foster. Very few women would have heard of this man but all men who would buy this product would have probably heard of him. The advert highlights his career achievements in the advert - that he was world record holder eight times in his event and a world champion six times. This is effective as an advertisement tool because the reader of this advert could conjure up thoughts in his head about being able to be a world champion if he used the product. ...read more.


The positioning of the wording is different in the male and female adverts. The male adverts both have their descriptions in sentences and paragraphs whereas the female advert has its description throughout the advert rather than in one particular place. This is perhaps because male and female brains work in different ways. As a man, I am happy to read paragraphs of description in an advert but perhaps women are not as willing to. They both describe their product in a simple way and don't include technical details. The face care advert says, "It contains stuff that protects against all sorts of pollution." This is perhaps because of the male mindset that: "I do not care how it works as long as it does." This is unlike the female advert. Women like to know what is in the product that they are using so details of the product are interspersed in the advert. "Multi-faceted diamond shine reflects light from every angle for up to 5 days." Wording is a focal point in the female advert but isn't a major selling point in its male counterparts. Words such as "divine" and "sparkling" are used to create images of the product in the audience's head. There are also sparkles on words such as "diamonds" and "shine." This suggests that there could be diamonds in the bottle which makes the product attractive. ...read more.


Both people in the advert have their mouths open and pointing to the product as if they were about to eat it. This draws the reader's attention to the product and perhaps makes them subconsciously thinking that the product is good enough to eat. The nail colour advert reinforces gender stereotypes as it uses a pink colour which is stereotypically feminine. It reinforces the message to women that they should make themselves look beautiful for the opposite sex. The use of a successful and also attractive model shows this to women. It also reinforces the female stereotype to men that it is normal for women to make themselves look beautiful and that they can buy these products for girlfriends and wives. I personally think that the face care advert is reinforcing a modern gender stereotype of a man. The modern man is stereotypically supposed to look after himself these days which wasn't the case twenty years ago. The advert still uses past gender stereotypes in its use of blue and silver in its colour scheme but uses current stereotypes that he should care for himself more than he used to. The nutrition advert does not reinforce current gender stereotypes but I feel that it would if it were published in five years time. Men aren't widely using nutrition products currently, but in five years I think that, again, the modern man will be using nutritional products. ?? ?? ?? ?? Michael Leedham ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. Media Advert Comparison

    The connotation of the advert 1's product is that it is healthy and good for you, the cows expressions show that quality and freshness and quality of the product. I think the techniques used are to promote the brand image of the advert against the opposing competitors making there own band look better.

  2. Analysis of John Smiths Adverts

    You wouldn't expect someone to just smack the ball away; you would expect the kick ups to continue. As the viewer is finding the advert funny the camera goes back onto the players, all of them looking at John Smith with surprise on their faces which further implies how 'out of place', his adverts were.

  1. How do the adverts aim to attract the buyer?

    Advert 1 features a mid-shot of David Beckham (a famous celebrity, a stereotypical image of a macho-man and a sports icon for some). This is done mainly to focus on the person and to bring the feeling of intensity. It connotes Beckham to be a very intense and manly character.

  2. 19th cenutry stereotypes

    "don't go back Isaac!...". Although she makes decisions for Isaac we can see that she is protective mother and only wants what's best for her son. Mrs Scatchard isn't a 19th century stereotype woman, despite the fact that she is poor, she can read and write which is different to the 19th century stereotype.

  1. Power of Three.

    Yesterday he came back, he attacked me and took my ring and now he is trying to reverse everything I did. He will try to destroy all lover...aahh he's doing it now! Help! Don't let him kill anyone!!" he said in a terrible pain When they arrived to the place

  2. The Machine Gunners Part Two - Wolf Invasion

    Then he saw a boy running towards the other side of the grounds. He must have spotted me. I must kill him! Wolf ran as fast as he could towards the boy. While he was running Wolf saw what looked like a disguised bomb shelter.

  1. Analysis of a Magazine Advert

    Another cleverly used slogan is the Herbal Essence's own motto "The Great Escape". This phrase relates to the situation in the advert, as the scene in it captures a desert where the model seems to be 'escaping' from the dry isolation into a hydrated paradise of the product.

  2. The Girlfriends Revenge

    I walked across the room to him slowly. Then he saw the shining knife in my hand and started to panic. He moved around and made noises. I reached the bed and got on it. As I sat beside him he had a look in his eyes that I had never seen.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work