The text is aimed at an audience predisposed towards an inner search for women rights, being specially the case of the feminist population, in the way that there concludes a union between feminist radicals, “We should be working together to support women across the world whose rights are still ignored, instead of squabbling and cat fighting.” This means Taylor is trying to unify feminists.
In Kate Taylor’s article she uses many different tones to represent different points of view such as: the use a colloquial humorous tone when she suggests that men are inferior because in her point of view she points out that women have the power to control men, “men in the office waste whole afternoons staring at your bottom, Use the time to take over the company”. This is effective because she gives the image of men idolizing women, when Taylor says this it makes the argument more persuasive to a woman because she will think she is superior.
In this article Taylor states many arguments but overall what she is trying to clarify is that raunch culture is a good movement but in some parts of her article she expresses women to be, as modern society call easy women and bye doing this she creates in some aspects atmosphere as women being easy.
This attitude produces a tendency in the article to mock, in a certain way, men as a whole, creating competition between the two sexes, “Men you can relax. You are no longer the enemy”; always in the search of a more deep feminism that seeks not only impartiality but empowerment and dominance. The sense of competition is shown from the start of the article in which a previous declaration of war is presented, by which women and men are in constant conflict. The resolution of the article is always directed to win a fight between sexes: “We should be working together to support women in this country and across the world”, this means Taylor is uniting women and if an enemy is needed then who else but men.
In the article she scorns Levy’s idea of old-style feminism by referring to a feminism expiration date to which feminism has evolved through the times, and must lead withstanding and following tendencies that surge in modern society. The use of colloquial language serves to concentrate on old-fashioned feminists more personally and dishonestly, thereby encouraging what Taylor states as her final purpose by which she proposes the unification of female power as a whole in a united fight against oppression and for woman rights.
The stereotypes used in the article are concrete and very clear such as when it is implied all men “stare all day at women’s bottoms”. I believe the objective through this stereotype is to create in the audience a sense of power as you bring to mind your previous argument about exploiting men’s sexual responses, relentlessly producing a feminist feeling of pride and superiority over the male gender.
Taylor, in my opinion, sets out with the aim of persuading readers to share the view that raunch culture is a permissible movement because it gives women freedoms and she suggests raunch culture is only the continuation of old-style feminism. The central message of the text, to explain to women and men (mostly women) that raunch culture is not bad and contrary to that it is good because it gives women freedom to express themselves for who they really are, however I think that the ideals of Taylor are in some aspects wrong because not all women are that way and the ideals of women and their rights are each time being forgotten by men meaning that in a not so distant future men will see women as things and not as humans.