• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What techniques are used in the trailer for the film chosen, to attract its target audience?

Extracts from this document...


What techniques are used in the trailer for the film chosen, to attract its target audience? For my following coursework I will be studding, evaluating and also concentrating on a movie trailer called "Shrek 2". A trailer is a way of launching a new film into the market place. Trailers are mainly used for advertising films. They consist of a short series of clips from a feature film, which encapsulates elements, which targets it audience. It usually lasts between 30 seconds and 2 minutes. Trailers are short because they are only effective over a short period of time as it loses impact. From the trailer we are able to tell what the genre (horror, comedy, thriller, action etc) and the narrative of the film is. You will be told who stars in the film and who the director is. This will give you a good prediction to whether the film is worth seeing or not. Most people will have already decided if it's worth going to see the film if the stars are shown in the trailers. Shrek is the ground breaking 2004 animated film created by DreamWorks(tm) and brought to life by state of the art 3d animation. The film was so revolutionary because the characters not only looked sophisticated and three- dimensional but their personalities were also more human and less cartoon like. ...read more.


of the film because the characters, Shrek (Mike Myers), donkey (Eddie Murphy), Princess Fiona (Cameron Diaz) are all played by big name actors. So the producers use these icons to make people go and watch the film. At this stage a lot of action is thrown in e.g. when Princess Fiona (Cameron Diaz) is fighting against someone, effectively using the freeze frame technique. This freeze frame is also used to show more humour because it's unusual for a princess to be fighting in a fairytale. Special effects are cleverly used to make the audience anticipate an action packed film. The directors and producers of Shrek 2 have successfully achieved a hyper-reality world in the film. Hyper-reality describes the way in which the media dominates the audiences' perception of the outside world. Hyper-reality world was achieved by using advanced animation program. This program made the characters look and act more 'real' in the film, as they would in the 'reality' world. For example, the scene where Shrek, Donkey and Puss in Boots ran into a farm barn because it was raining terribly, we the audience saw the character actually looking wet. Another example is the scene where Shrek, Fiona and Donkey arrive to the King's palace. In this particular scene, we the audience saw a huge number of townspeople gathered together to see the return of Princess Fiona and her newly husband, Shrek. ...read more.


I think the Shrek trailer was fantastic, effective and a very persuasive, because it certainly influenced not just me, but millions of other children across the world, to go and watch the film. This was achieved by the producers using a lot of clever and innovative camera shots, sound effects e.g. shots of action and humour. These were sufficient to make people feel and think that this was going to be a fantastic and entertaining film. The trailer had a lot of U.S.P's (unique selling point) e.g. the actors, Eddie Murphy, Cameron Diaz, Mike Myers and John Lythgoe. These actors are very famous and the best in their field. This is another strong selling point of the film and which is brought out well in the trailer. Some of the best clips of the film are shown which is key to engaging the interest. It is important to note that the trailer also tries to appeal to as wide an audience as possible by bringing out the comedy, romance, suspense, drama and action packed thrillers. One can now appreciate the importance the trailer plays in the success of a film and the reasons why a whole industry is required to produce trailers for films. ?? ?? ?? ?? Media Analysing film trailers Rehan Saeed Media Analysing film trailers I.D No:- 300920282 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Writing to Inform, Explain and Describe section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Writing to Inform, Explain and Describe essays

  1. How do directors use musical scenes to engage the audience and create atmosphere?

    behaviour, just like in 'No Life Without Wife' with the music going well with the scene by using such a versatile music genre. In 'No Life Without Wife' there is a constant rhythm to the music, which keeps the audience engaged and doesn't loose their attention.

  2. Discrimination in fairytales

    given the stories a literary style and released them as Kinder- und Hausm´┐Żrchen (Children's and Household Tales.) Because their intended audience included children, the Grimms selectively bowdlerised the tales they published, notably removing evil mothers and replacing them with step-mothers (as in the case of ''Snow White''), and removing implications of sex and pregnancy (as in ''Rapunzel'').

  1. How do the adverts aim to attract the buyer?

    This implies that the advert companies get the best selling name in the industry and USE them to sell their products. At prime of Advert 1's duration, Beckham was considered the ideal image of a man whereas today he has been reported of committing acts which bring shame to his name.

  2. GCSE English Media Coursework- How do the filmmakers use different techniques to create and ...

    the camera closes in it shows that Dillinger is talking and says "about one minute 40 seconds.. flat" while everyone including Dillinger begins to laugh. Also the filmmakers use track to create a more open paced setting which the audience can easily follow, this is because the camera is used

  1. Shrek trailer

    Having lots of different camera shots will attract the target market because they will feel the atmosphere and emotions of the movie. An example is a high angle view will allow the target market to feel how high Shrek has climbed up the hill.

  2. analysing film posters

    The family in the background are creating a 'wall' which in football is used to stop the ball from entering the goal, in the central characters it has a symbolic value, as her family are trying stop her from playing football as they want her to be more traditional.

  1. The Effectiveness Of the Film Trailer

    The music quickly changes to a steady beat. Thereafter the audience continue to see the youngsters dancing with the non-diegetic music. Honey, the main character is then introduced. She immediately talks about hip hop dance class which makes the plot slightly clearer and later she mentions the word 'centre' the youngsters immediately all start laughing exaggeratedly.

  2. Analyse the Techniques Employed by DreamWorks which engage the audience in 'Shrek'. Refer to ...

    The music is also sinister and it makes Farquaad look foolish and overrated in size. We take an immediate disliking towards Farquaad when we see how he tortures the gingerbread man. The director shows it from the gingerbread man's perspective so that he can gain our empathy.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work