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What techniques are used in the trailer for the film chosen, to attract its target audience?

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What techniques are used in the trailer for the film chosen, to attract its target audience? For my following coursework I will be studding, evaluating and also concentrating on a movie trailer called "Shrek 2". A trailer is a way of launching a new film into the market place. Trailers are mainly used for advertising films. They consist of a short series of clips from a feature film, which encapsulates elements, which targets it audience. It usually lasts between 30 seconds and 2 minutes. Trailers are short because they are only effective over a short period of time as it loses impact. From the trailer we are able to tell what the genre (horror, comedy, thriller, action etc) and the narrative of the film is. You will be told who stars in the film and who the director is. This will give you a good prediction to whether the film is worth seeing or not. Most people will have already decided if it's worth going to see the film if the stars are shown in the trailers. Shrek is the ground breaking 2004 animated film created by DreamWorks(tm) and brought to life by state of the art 3d animation. The film was so revolutionary because the characters not only looked sophisticated and three- dimensional but their personalities were also more human and less cartoon like. ...read more.


of the film because the characters, Shrek (Mike Myers), donkey (Eddie Murphy), Princess Fiona (Cameron Diaz) are all played by big name actors. So the producers use these icons to make people go and watch the film. At this stage a lot of action is thrown in e.g. when Princess Fiona (Cameron Diaz) is fighting against someone, effectively using the freeze frame technique. This freeze frame is also used to show more humour because it's unusual for a princess to be fighting in a fairytale. Special effects are cleverly used to make the audience anticipate an action packed film. The directors and producers of Shrek 2 have successfully achieved a hyper-reality world in the film. Hyper-reality describes the way in which the media dominates the audiences' perception of the outside world. Hyper-reality world was achieved by using advanced animation program. This program made the characters look and act more 'real' in the film, as they would in the 'reality' world. For example, the scene where Shrek, Donkey and Puss in Boots ran into a farm barn because it was raining terribly, we the audience saw the character actually looking wet. Another example is the scene where Shrek, Fiona and Donkey arrive to the King's palace. In this particular scene, we the audience saw a huge number of townspeople gathered together to see the return of Princess Fiona and her newly husband, Shrek. ...read more.


I think the Shrek trailer was fantastic, effective and a very persuasive, because it certainly influenced not just me, but millions of other children across the world, to go and watch the film. This was achieved by the producers using a lot of clever and innovative camera shots, sound effects e.g. shots of action and humour. These were sufficient to make people feel and think that this was going to be a fantastic and entertaining film. The trailer had a lot of U.S.P's (unique selling point) e.g. the actors, Eddie Murphy, Cameron Diaz, Mike Myers and John Lythgoe. These actors are very famous and the best in their field. This is another strong selling point of the film and which is brought out well in the trailer. Some of the best clips of the film are shown which is key to engaging the interest. It is important to note that the trailer also tries to appeal to as wide an audience as possible by bringing out the comedy, romance, suspense, drama and action packed thrillers. One can now appreciate the importance the trailer plays in the success of a film and the reasons why a whole industry is required to produce trailers for films. ?? ?? ?? ?? Media Analysing film trailers Rehan Saeed Media Analysing film trailers I.D No:- 300920282 ...read more.

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