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When watching TV programs, one hardly notices how each and every aspect of the programme was put together to appeal to a certain type of audience.

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When watching TV programs, one hardly notices how each and every aspect of the programme was put together to appeal to a certain type of audience. The show might thrill the audience, provide them with useful information, and excite them beyond their wildest imaginations. Perhaps some in the audience will dislike the show, feel bored from the useless gibberish it is churning out each and every second or simply horrify them that such nonsense can be put on television. Regardless of the reactions of some, the show was tailored to somebody's taste. If it wasn't him or her, then it is someone else. ITV's London Tonight is no exception. Shown every weekday at 6pm on ITV1, London Tonight covers all major talking points and news in the capital. The show's producers and directors have put together a show to appeal to the workers in the capital. They cover news quickly and efficiently, laying down the main facts without too much detail. They can cover stories with depth though, and sometimes provide live links to reporters that are on-location in important stories. The ident sequence from London Tonight is certainly one of the more interesting ones among all the news programs out there. The words "London Tonight" zooms left and right on the top and bottom thirds of the screen in white text whilst the screen is shaded a dark blue. ...read more.


The show provides in-depth details to this main story, even going back to how it all started (which was when two backbenchers proposed a vote after finally becoming fed up of Iain Duncan Smith's polices, which was supposedly leading the right-wing party). The next story on the list was the postal strike. Once again this was a national talking point but because it sparked off in London, it has been shown on London Tonight. They go into details of the strike such as what they want and facts like how the Post office is Europe's biggest sorting organisation. The consequences of the strike was outlined and opinions from random members of public on the streets of London wrapped up the general mood of the story. They showed a map showing how the postal strike spread over London and made it a growing national problem. The story finished with a few questions being submitted to a Postwatch representative and thus concluding the story. The next few items were much smaller in comparison and was not given as much time on air as the first two stories. This includes a report on a notorious car thief who in order to steal a Mercedes, ran over an old salesman. Other stories include a court ruling allowing a life support machine to be turned off, further reports on Crossrail (a project proposed by the government to solve the railway problems plaguing the UK once and for all) ...read more.


In conclusion, the team behind London Tonight has shaped every aspect of the show in order to appeal to a certain target audience. That target audience that it was shaped for fits at least one, if not all, of the following: * Lives, works or has an interest in London and the immediate surrounding area. Broadcasting London news will give a news value of "closeness to home". This is apparent because of the choice of story, the London inspired ident sequence and most obviously, the name of the show itself. * The target audience works in the capital and has just come home, wishing to watch the news and have it delivered to him/her as quickly as possible. This is evident from the time the show goes on air (6pm) and the amount of detail it goes into on each story. * The target audience lives or has some connection to both inner and outer London. This becomes clear as they cover many stories outside of central/inner London as well as in it. * The target audience ranges from teenagers to middle aged people as well as OAPs. Both the choice of stories as well as choice of presenters tells us this. After close analysis of this episode of London Tonight, I think I can say that I have managed to find how each and every aspect of London Tonight has been shaped in order to appeal to a certain type of audience within the capital. ...read more.

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