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With reference to the ASDA magazine article Easy like Sunday show how advertisers attempt to manipulate their audience. How successful do you think they have been in this case? Give reasons for your answer.

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With reference to the ASDA magazine article 'Easy like Sunday...' show how advertisers attempt to manipulate their audience. How successful do you think they have been in this case? Give reasons for your answer. 'Easy like Sunday' is an article in a complementary magazine which advertises and promotes ASDA products. It is a public relations text and the company uses various methods to disseminate messages about its products and services to customers, employees, stockholders, suppliers and other interested members of the community. The article has been promoted by using an idiom from a famous song by the Commodores - "Easy like Sunday...", which targets women in their 30s, who are very likely to remember the song from their teens. It is an excellent way to remind the women, and through her, the entire family, to have an "off day" from work on Sunday and take it easy and relax. An excellent correlation is presented by relating the song with the main chore of Sunday, which is cooking enjoyable food in an easy manner and then enjoying it with the whole family in a relaxing ambience. ...read more.


The feelings of audiences are manipulated by repetition of 'ASDA Fresh' logo throughout the article which would make the audience remember it. Indirect narrative is being used to maximise the number of readers to whom the article is appealing. There are 4 images in the article. The first is an exemplar of the product which is being advertised. The second is of a little girl happily eating her scrumptious "ASDA Fresh" meal; this projects the product as something even children love to eat. One of the images shows the mother pouring gravy into a bowl to heat. The final image shows a whole family, contently sitting down and having its meal; to give an impression of an "ideal" family that is happy all the time and have no problems; this will convince the audience that if the food is healthy, tasty, and doesn't result in messy cooking, it is possible for a family to sit together to enjoy it in peace. This is a "set up" image; we know this because there are many errors such as there are no dirty utensils in the sink, the toddler has been provided with a large plate of food which is impossible for him to eat. ...read more.


Everyone seems to be very unperturbed. They are all elegantly dressed indicating that they are well-off in life. The father is shown as the head of the family because he is sitting in the middle and the mother is active since she prepared the food and is also shown as serving it to everyone. A modular kitchen in a modern home is represented in the main image. It is a stereotype image of a traditional family where the mother is the homemaker, the father is the head of the family, and the children are happy-go-lucky. They seem to be aspirers whose lifestyle is of a high standard and they are socialites who need stress-free, ready-prepared food so they can relax on a holiday. Overall, it is a very nice setting and it shows that the family has imbibed modern values and is enlightened about the various ways of relaxing in the modern day life and is also aware of the various was how it can make its life easy and enjoyable in this hectic world. It also shows how the family is valuing every moment it spends together by being happy and relaxed. This image is trying to make the reader identify with real-life situations. ...read more.

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