Write a detailed analysis of a TV or cinema advertisement of your choice. Include: the purpose of the advertisement; how it fits into its genre; details of the target audience, which you believe it is aiming to reach and what techniques it uses to appeal

The first 200 words of this essay...

Write a detailed analysis of a TV or cinema advertisement of your choice. Include: the purpose of the advertisement; how it fits into its genre; details of the target audience, which you believe it is aiming to reach and what techniques it uses to appeal to them.

I am analysing the television advertisement for the Dunhill London Fragrance for Men. This advert uses many different techniques to try and persuade their target audiences to buy their product. They want the audience to believe that their product is superior to any competitors' products, and they use a variety of techniques to do this.

This advert is trying to persuade you to buy Dunhill's newly launched London Fragrance for Men. There are a number of ways they go about doing this. They use audience segmentation right from the start of the advert; they use very masculine colours like dark blues and silvers to attract a male audience, in addition they use a man to appear in the advert to appeal to men. This man is around 25-35 in age, so I think this is a good indicator of whom the product is intended for. I believe he is