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As part of my GCSE geography coursework, I was asked to test the hypothesis, 'the development of large shopping centres have major impacts on the low order business and shopping habits'.

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Introduction As part of my GCSE geography coursework, I was asked to test the hypothesis, 'the development of large shopping centres have major impacts on the low order business and shopping habits'. This to my understanding means how small businesses are affected by the development of large shopping centres and the effect low order businesses. To do this I will construct a questionnaire, which will provide me with information about peoples shopping habits, which will allow me to make a comparison between large shopping centres and low order businesses. This information will help me test my hypothesis. The two large shopping centres I will focus on are Brent Cross and Harrow Shopping Centre. The two low order businesses I will also focus on are Neasden Shopping Centre and Staples Corner. I will carry out my surveys at these four locations. I plan to carry out the questionnaire at each location on the weekend and at midday at that time there will be a large majority of people there, especially for shopping purposes. With addition to this I will obtain some primary and secondary research. This research will include detailed research about each of the individual businesses and their locations. ...read more.


The average time taken to get there is about 15-20 minutes. But the time can vary, depending on how far they live and their mode of travel. Some people are willing to travel there even though it takes longer than 25 minutes. Specialist goods are mainly sold there, such as, electrical goods, furniture etc. though it consists of a restaurant and a cinema. But people tend to go there to buy electrical or household products. Staples is mostly visited less than once a week or monthly. This is because the goods sold here are not everyday items, which people would need. Brent Cross Shopping Centre The results of the questionnaire show that people travel to Brent Cross either by car or bus. This is because Brent Cross has a large amount of car parking space available all around the centre therefore people don't find parking difficult. Also, they have their own bus depot, buses come from all areas including central London, which means people are able to get there from various places. People travel from all over Brent to get to Brent Cross, as well as from other parts of London and even parts of England. ...read more.


The survey results show that people tend to go to larger shopping centres to buy clothes and electrical or household products, products which have a high value, therefore in areas which consist low order businesses that sell clothes or electrical or household products would be effected as people would choose to go to large shopping centres rather than smaller businesses. While shopping in these large centres people will also buy other products from the other stores in the centres, therefore they won't have the need to go to their local high street to buy them. I wasn't able to make a clear analysis that large shopping centres have an impact on peoples' shopping habits. My research and results do not show how people shop, where they go to buy what product. Though it does show how often they go to shop and what they go to buy. I may have been able to get a clearer analysis if I had asked people questions about 'where they would prefer to buy certain products' or 'would they rather shop in larger shopping centres and why?' This would have given me more information about peoples' shopping habits to test my hypothesis effectively and to give me more of a concrete answer. ...read more.

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