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Case Study on Malvern

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Introduction

Malvern Hills Geography Coursework Aim- In what ways is it possible to manage honeypots such as the Malvern Hills. Honeypot- A particularly popular visitor attraction for example a national park or an AONB that attracts many tourists a year. Introduction The Malvern Hills are a famous area of outstanding natural beauty (AONB)- an area smaller than a natural park but still under the National Park act of 1949 in order to preserve and enhance its natural beauty. It has scenic views over both Herefordshire and Worcestershire with the Hills running north/south for about 13 km (eight miles). They are situated in between Great Malvern and the village of Colwall overlooking the River Severn valley to the East, with the Cotswolds beyond. Traditionally the line down the spine of the hills has formed the county boundary between Herefordshire and Worcestershire. It is situated in the middle of a triangle between Cardiff, London and Birmingham being only about 35 miles SSW from Birmingham. Notice the three major surrounding cities supplying many tourists to Malvern with distance decay playing a factor with the red triangle (on the right hand map above) representing the 'day tripping zone'. Distance decay is the term used to describe how the amount of tourists flocking to a particular area; in this case it's Malvern, decreases the further you are away from that particular place. This is valuable information to the Malvern conservators as this can help them manage the amount of hotels and services needed because if people travel to Malvern from outside the 'day tripping zone' then they are going to want a place to stay. ...read more.

Middle

We counted for a period of 10 minutes, as that was again the suitable sample time agreed, firstly at 10:40am and secondly an hour later at 11:40am. Again this is to determine if there is any and drastic change in the amount of pedestrians at those different times in the morning. Again we were all situated at different places in Malvern in order to see where in the town the pedestrian density is the highest and if it was where you expected in the middle of the town where all the shops were. When we went back in the summer we did another pedestrian count to see if there was a difference in our results therefore linking a seasonal change to the difference in the density of pedestrians in Malvern. This could be used to see when and where pedestrian management is needed the most i.e. pelican crossings etc. Car park assessment - After the traffic and pedestrian count we walked around Malvern assessing the car parks. We assessed them on their capacity, their cost, the spaces that were occupied, the services they offered i.e. motorcycle spaces, disabled and finally the restrictions they imposed. We also noted the time and the location to see again if they had any affect on how full the car park was. Again we went back in the summer to see if there was a change in the amount of cars in car parks again linking it to a seasonal change. ...read more.

Conclusion

Again this has been adapted to tourists with daily tours given around the factory. The Malvern Museum is also another major tourist attraction is designed to give tourists an insight into Malvern's fascinating history. It is situated in the Priory Gatehouse which in itself is more than 600 years old and its display tell you about the Malvern rocks which were formed over 600 million years ago and the old Iron Age hill forts. Each room has its own period of time from the medieval period right up to the World War 2. The Malvern Priory Church at over 900 years old allows visitors to come and tour the church allowing them to see some of the finest medieval stained glass in the country. How Much Traffic and How Many Visitors Were There? These Tables show the data I collected from my car park assessment on both the 20th of June and the 25th of August when I went back for my extension work. June 20th Trip Car Park Time Recorded Capacity number of spaces filled % of car park filled St Ann's Rd 11:42 37 26 70 Edith Walk 12:00 30 16 53 Waitrose Supermarket 12:07 300 132 44 Grange Rd North 11:22 20 15 75 Grange Rd South 11:00 15 13 87 August 25th Extension Trip Car Park Time Recorded Capacity number of spaces filled % of car park filled St Ann's Rd 37 22 59 Edith Walk 30 22 73 Waitrose Supermarket 300 211 70 Grange Rd North 20 18 90 Grange Rd South 15 12 80 Malvern Hills Geography Coursework ...read more.

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