Castle Collectables and Northumberland EstatesTask 1b Castle Collectibles customers don't really vary that much because all of the products they make are aimed

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Castle Collectables

and Northumberland Estates

Task 1b

   Castle Collectibles customers don’t really vary that much because all of the products they make are aimed places/attractions where tourists visit. Their main customers are Alnwick castle, the Alnwick Gardens and Alnwick Tourist Information. This is because they don’t sell straight to the tourists they sell to other businesses.

   The main competitors for castle collectibles are definitely not other bigger national businesses who sell the same sort of products to other businesses. Their competitors are more the local shops in Alnwick which stock souvenirs from other suppliers such as the Post office and other small shops.

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   Northumberland Estates customers have a vast age range varying from young children to OAP’s (Old Age Pensioners). Here is a table showing you the groups age ranges.

     The nationalities of the visitors also vary a lot and although most of the visitors are just day visitors they do have a lot of foreign visitors. 20% of the visitors to Northumberland Estates are from overseas and the majority of the overseas visitors are from the USA. There are also people who are using Northumberland Estates buildings as a venue to hire, for ...

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