• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Compare the shopping hierarchies of two different shops, both providing a contrasting shopping experience. The two shops in question are the local corner shop, on Northfields Avenue, at the corner of Julien Road, and the nearest Waitrose in West Ealing.

Extracts from this document...


Introduction Why I am doing this project For my GCSE geography coursework project, I have chosen to compare the shopping hierarchies of two different shops, both providing a contrasting shopping experience. The two shops in question are the local corner shop, on Northfields Avenue, at the corner of Julien Road, and the nearest Waitrose in West Ealing. I am doing this project because I am interested in how area, transport and economies of scale affect the way people shop; the different types of people that shop and the price of the goods they purchase. Once we have identified what these differences are, we can then move on to explain what this means on a national scale, and how shops can each be put into different levels on the shopping hierarchy. The Area Ealing is a leafy west London borough that encompasses Ealing Broadway, North Ealing, South Ealing, Acton, Hanwell, Greenford and Northholt. The borough has a population of 300,984 according to the 2001 national census. London Borough of Ealing The borough of Ealing has borders with Hammersmith and Fulham, Brent, Hounslow, Harrow and Hillingdon. ...read more.


Examples of high order goods are electrical goods and devices, furniture or any other items that are not easily found in normal shops. The spheres of influence for shops dealing with these types of goods are large because people will travel to get a cheaper price on goods that they spend more money on. Medium order goods are products such as exotic fruit and food, and fresh foods such as meat and fish. The local Waitrose stocks many products that are a mixture of medium order and low order goods. The local corner shop sells less of a variety of goods, and the goods are nearly all-low order. Customers are likely to come from further away to visit Waitrose, and visit less often because they can purchase a wider range of products, which are cheaper than at the corner shop. This means they will buy in bulk. The local corner shop has a smaller sphere of influence but customers buy goods from there more often. This is due to the fact that customers will not travel as far for low order goods found in many places, but customers will be regular because low order goods are necessary. ...read more.


Waitrose also has car-parking facilities and is a large shop. Its sphere of influence should be larger than a shopping street because of the wide range of goods, which means that people come for their weekly shop and buy in bulk. Therefore in the shopping hierarchy, Waitrose is higher than the local corner shop. It has a larger sphere of influence and stocks medium order goods, whereas the local corner shop sells mainly convenience goods. There are fewer shops like Waitrose, therefore the competition that Waitrose has is not as much as the local corner shop. There are many convenience stores on the same road as the one I have chosen, and around the area. Meaning the sphere of influence will be less, and competition much greater than at Waitrose. Another reason that the sphere of influence is larger than in a corner shop is because it is a national retail chain. This means that Waitrose has many stores worldwide. National retail chains can demand cheaper prices for goods from suppliers than a corner shop. They can do this because the suppliers need their business more than that of a small shop that sells very few of their items compared to a chain of stores. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. Investigating the Spheres of influence between two major shopping centres.

    Castlepoint's main transport link (by motor transport) is the A349 that it runs only a few streets away from. Winton has no defined shopping centre, but it is fairly clear to see where it is located when you go to visit it. Wimborne Road, without a doubt the heart of the shopping district, is home to over 150 shops and businesses.

  2. Sphere of influence map.

    Methodology I will be putting the hypothesis to the test by doing the following: * I will collect photos and press cuttings from newspapers about shopping in Cambridge. * I will plan and carry out a survey to find out reigning opinions/statements from the Cambridge people about shopping in Cambridge.

  1. Has Bluewater shopping centre been a benefit to the surrounding communities?

    In my opinion Bluewater is a development that has helped most of the local economy. According to the Bluewater's student pack. Bluewater has provided thousands of jobs for the local community both during and after construction. While Bluewater was being developed it brought approximately 6,500 jobs for constructing it only.

  2. GCSE Geography Settlement Coursework

    (This is an original hypothesis) The results I took show that the Clinton Cards in Summertown has a sphere of influence of 6.7, the one in the Westgate Centre has a sphere of influence of 3.6 miles and the one on Cornmarket Street has a sphere of influence of 9.1 miles.

  1. The aim of my coursework is based on investigating the shopping hierarchy and the ...

    Although John Lewis and Marks and Spencer may both score 3, they are very different in many ways. For example, the price of items or the most popular age group may be different. Therefore, I have done a few comparisons of similar shops to give a clearer idea of their order in the shopping hierarchy of Kingston town centre.

  2. Comparing Two Shopping areas

    For the 'where people came from' hypothesis and 'shopping centre improvement' hypothesis, we did a survey by randomly asking people, this is known as random sampling when you are not able to ask everyone, but ask a few people and hope they are representative of everyone.

  1. Meadowhall shopping centre and Sheffield city centre - Geography Project

    The building plays an important part in the environmental quality because of modernised and attractive buildings, which are more appealing to the public. This includes pleasant surroundings and regular cleaning around and outside the buildings. I can now say that customers may prefer shopping in Meadowhall because of the car

  2. The aim of my coursework, investigating shopping patterns in Brent, is based on answering ...

    first hand experience in inspecting its performance as a shopping complex and its position in the shopping hierarchy in Brent. The site itself appeared to be in good condition as there was very little evidence of litter or that it suffered of vandalism since most of the entrances to the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work