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Comparing 2 Shopping Centres

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Introduction

Comparing 2 Shopping Centres Aims and Hypotheses AIMS 1. To find out which shopping centre has the greatest variety and number of shops and services 2. To determine the quality of the shopping centres 3. To discover how large the catchment areas are of both shopping centres 4. To find out the proportion of convenience good shops to comparison good shops in the shopping centres 5. To determine as to whether pedestrian flow varies within each shopping centre HYPOTHESES 1. Chester-le-Street has both a greater variety of shops and services and a larger number of shops and services than Birtley 2. Birtley has less comparison good shops than Chester-le-Street 3. The quality of both shopping centres could be improved by the provision of further amenities 4. Chester-le-Street has a much larger cachtment area than Birtley 5. Pedestrian flow varies considerably along the main shopping street in each centre Organisation of Fieldwork This is how my coursework is going to be organised :- Method Hypothesis 1 - results and analysis Hypothesis 2 - results and analysis Hypothesis 3 - results and analysis Hypothesis 4 - results and analysis Hypothesis 5 - results and analysis Conclusion Method In order to investigate my aims and hypothesis, the following was carried out :- We collected data from Chester-le-Street and Birtley. We did this on the morning of 22nd June 2000 in Birtley, and on the morning of 28th June 2000 in Chester-le-Street. I worked with James Moffat and Christopher Fullard. To compare the situations of Birtley and Chester-le-Street, see figure 1, the map on page 10. Exactly the same methods of data collection was carried out at each centre. I collected data for the hypothesis relating to 'types and variety of shops� by visiting Birtley and Chester-le-Street and walking along their respective shopping centres, which is shown highlighted in yellow on figures 2 and 3 on pages 11 and 12. ...read more.

Middle

However, I don�t think that my investigations proved without doubt that my hypothesis has been true. This is because that I didn�t carry out my survey across the whole of Birtley or Chester-le-Street. Hypothesis 2 My hypothesis was that Birtley has less comparison good shops than Chester-le-Street. A convenience goods shop is a shop that sells everyday goods that you wouldn�t expect people to compare prices between shops, for example a bakery. A comparison goods shop is a shop that sells expensive products that you would probably compare with other similar type shops, for example an electronic appliances store. My results seem to back up that hypothesis, because, as figure 11 shows, Birtley has 28 comparison shops compared to Chester-le-Streets 55 comparison shops. That means that 39% of Birtley�s shops are comparison shops, while 50% of the shops in Chester-le-Street are comparison shops. I think that my results prove that Chester-le-Street has more comparison shops because Birtley is mainly for Birtley residents to do their day-to-day shopping, while Chester-le-Street is more likely to have people coming from other towns or villages especially to buy more expensive products, for example a television. My original hypothesis, which was that Birtley has less comparison goods shops than Chester-le-Street was correct. However, I don�t think that my investigation has proved without doubt that my hypothesis is true. This is because I believe that my fieldwork is limited as we only surveyed the main shopping centres of the respective towns, and not any shops in other parts of either Birtley or Chester-le-Street. Hypothesis 3 My hypothesis was that the quality of both shopping centres could be improved by the provision of further amenities. My results do back up my hypothesis, as they both did not score brilliantly on the questionnaire which was carried out. Although Chester-le-Street performed better than Birtley, as can be seen from the two graphs, it only scored 1,865 points out of a possible 5,000 points. Birtley didn�t even get half, scoring 1,454 out of 5,000. ...read more.

Conclusion

I think that my results take this pattern because the majority of shoppers are gravitated towards the larger shops. Point 9 is the busiest in Birtley, and that is directly next to a large Safeways for example. There are no shops next to point 1 in Birtley, and that�s why so few people pass by. I think it is difficult to say whether my original hypothesis has been proved true or false. This is because although Chester-le-Street�s pedestrian flow is varied considerably, Birtley�s is generally even throughout apart from a few exceptions, which are points 9, 13 and 1. I think my results could have been improved by staying at our points for longer. This is because people who were at work while we were doing our pedestrian flow count may of gone to different places. For example, if the survey were done at night, the points nearby to pubs might have been busier, or if it were done during lunchtime, bakers and takeaways may have been busier. Conclusion I think that my coursework has proved that Chester-le-Street has a greater variety and number of shops, and also a better quality shopping centre than Birtley. This is why I believe that Chester-le-Street has a larger catchment area than Birtley. Another thing I have found is that Birtley has less comparison goods shops in proportion to convenience goods shops compared to Chester-le-Street. This, in my opinion, is another reason why more people shop at Chester-le-Street than Birtley. I think that my project has been done fairly well, although I would of change some things if I could. One thing I would of changed is the amount of people interviewed for the questionnaires, because only about 140 people were interviewed in each town, and that is a tiny amount compared with the populations of both Birtley and Chester-le-Street, so I cannot be sure that our findings were representative of everybody�s views. I would also of preferred to have been given more time to do data collection, as I did have to work very efficiently to get everything done in time. ...read more.

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