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Comparing Two Shopping areas

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Introduction

Comparing Two Shopping areas Aims and Hypotheses: AIMS 1. To find out which shopping centre has the greatest variety and number of shops and services 2. To determine the quality of the shopping centres 3. To discover how large the catchment areas are of both shopping centres 4. To find out the proportion of convenience good shops to comparison good shops in the shopping centres 5. To determine as to whether pedestrian flow varies within each shopping centre HYPOTHESES 1. Norwich City has both a greater variety of shops and services and a larger number of shops and services than in Sheringham 2. Sheringham has less comparison good shops than Norwich. 3. The quality of both shopping ares could be improved by the provision of further amenities 4. Norwich has a much larger cachtment area than Sheringham 5. Pedestrian flow varies considerably along the main shopping street in each centre Organisation of Fieldwork This is how my coursework is going to be organised :- Method Hypothesis 1 - results and analysis Hypothesis 2 - results and analysis Hypothesis 3 - results and analysis Hypothesis 4 - results and analysis Hypothesis 5 - results and analysis Conclusion Method In order to investigate my aims and hypothesis, the following was carried out :- We collected data from ~Norwich and Sheringham. Exactly the same methods of data collection was carried out at each area I collected data for the hypothesis relating to 'types and ...read more.

Middle

I think that my results prove that Stephens Street Norwich has a greater number and variety of shops and services than Sheringham because Sheringham is a smaller town than Norwich, so there is more local people that go shopping in Sheringham because it is convenient for them to go shopping there than it is to go shopping in Norwich. Also, people come from nearby towns and villages to shop at Norwich, while the majority of shoppers in Sheringham live in Sheringham. My original hypothesis has been proved correct, which is that Norwich has both a greater variety of shops and services and a larger number of shops and services than Sheringham. However, I don't think that my investigations proved without doubt that my hypothesis has been true. This is because that I didn't carry out my survey across the whole of Sheringham or St Stephens Street Norwich. Hypothesis 2 My hypothesis was that Sheringham has less comparison good shops than St Stephens Street Norwich. A convenience goods shop is a shop that sells everyday goods that you wouldn't expect people to compare prices between shops, for example a bakery. A comparison goods shop is a shop that sells expensive products that you would probably compare with other similar type shops, for example an electronic appliances store. My results seem to back up that hypothesis, because, Sheringham has 28 comparison shops compared to St Stephens Street Norwich 55 comparison shops. ...read more.

Conclusion

This is because their choice would be restricted if they went to Sheringham, because there would then be less shops to visit. My original hypothesis was proved correct, although I once again think that a greater number of people surveyed would of made my results far more accurate. This is because I don't believe that enough people were asked in proportion to the respective populations of Sheringham and St Stephens Street Conclusion I think that my coursework has proved that St Stephens Street has a greater variety and number of shops, and also a better quality shopping centre than Sheringham. This is why I believe that St Stephens Street has a larger catchment area than Sheringham. Another thing I have found is that Sherinham has less comparison goods shops in proportion to convenience goods shops compared to St Stephens Street. This, in my opinion, is another reason why more people shop at St Stephens Street than Sheringham. I think that my project has been done fairly well, although I would of change some things if I could. One thing I would of changed is the amount of people interviewed for the questionnaires, because only about 140 people were interviewed in each town, and that is a tiny amount compared with the populations of both Sheringham and St Stephens Street, so I cannot be sure that our findings were representative of everybody's views. I would also of preferred to have been given more time to do data collection, as I did have to work very efficiently to get everything done in time. ...read more.

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