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Evaluation of my survey methods comparing Buxton and Chorley

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Introduction

Evaluation In this section I am going to describe how the enquiry process can be improved by questioning how the reliability of the methods used to collect the data have affected the accuracy of the results and validity of the conclusion. Land use survey In this section I recorded the ground floor functions only of each shop and service in my specified street. One limitation is that the functions could have changed since I have last visited the shopping centre considering how bad today's economic climate is. Another limitation is the fact that I individually, classified shops and services and therefore could have got it wrong and classified a shop as comparative where it was actually convenience. Also the map where I recorded my data on could have been different to the actual shopping centre itself, as it has changed over years. I could have improved on this part of my coursework by going back to each centre and double checking to see if the data I have collected is correct. By doing the land use survey it helped to prove that Buxton has more comparison shops and services than Chorlton, but my data may not be 100% correct so therefore the results may not be accurate or reliable. ...read more.

Middle

Questionnaire This method of data collection was central to my study as many questionnaires led me to decide the position of my shopping centre on the shopping hierarchy. The main limitation for this was the fact that sample size differed between each centre. In Buxton the class grouped all of the data they collected that day which adds up to a total of 219 people, but in Chorlton there was only me and I was only able to ask 35 people, so therefore as more people was asked in Buxton the results are more reliable compared to Chorlton. Sampling technique is another limitation, as mentioned in the methodology section. One person could have been asked the same questionnaire more than once, so you have the same response twice. Another limitation is the timing of the day or the day of the week, I visited both Buxton and Chorlton on a Wednesday so it would have been fair but I did visit Chorlton in the Easter term so more people might have been out in Chorlton than expected. Also in Buxton I did my questionnaire in the morning but in Chorlton I did my questionnaire around dinner time, so more people who might ...read more.

Conclusion

Car tax disc survey I collected 50 tax disc origins form both centres car parks. I made sure that the tax disc records were collected from a range of car parks. In Buxton I collected my data form various car parks which included, the train station, the supermarket car park and the car park outside pavilion gardens. In Chorlton I collected my data from the only one car park which was the supermarket car park and then there were car parking spaces on the side of the road. I was careful to collect information at the same time of the day which I did as I collected my data in the afternoon. I had some trouble doing this as people enquired me why I was looking at their car, also many of the cars said DVLA which means they have been registered online. Another reason which might affect my outcome is that many people might have moved after they got there car taxed, so my answer might no be accurate for many reasons. By doing this study it helped me prove hypothesis two which is Buxton has a larger sphere of influence than Chorlton, as it shown that people did travel further to get to Buxton rather than Chorlton. ...read more.

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