• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Explain all the different types of field techniques we used when collecting data from the shopping centres we visited.

Extracts from this document...


Chapter Two: Method Introduction The aim of this chapter is to explain all the different types of field techniques we used when collecting data from the shopping centres we visited. I will explain why I used these and how I went about using them. This includes Primary data which I collected from the field visits and Secondary data that was given to me. Primary Data a) Questionnaires A questionnaire is a set of questions asked to a number of shoppers that give information on the questions asked. I designed my questionnaire by thinking of questions that would answer my hypotheses and find out about people's shopping habits. I used seven questions to complete it. Two were to learn a little about the person, including age and sex. Then I used five other questions to directly answer my hypotheses. The results for Reading town were already given to us so we didn't go to Reading. ...read more.


After the sample study we did not have to change our sample questionnaire. Land Use Maps A land use map is an outlined map with all the names of shops on it. We used this to see what ratio of shops there are in each type of shopping centre. We separated the shops into three categories, high order, middle order and low order. We completed the maps by sketching a rough outline of the surrounding area and labelled the shops. We colour coded them according to their order. This allowed us to compare the proportion of high, middle, and low order shops and services in the three centres. Annotated Photos and Field Sketches We chose to use this method to show how the shops were arranged, for example terraced, the amount of people around at the time and any particular features of the environment. We took photos or drew sketches in each of the places we visited. ...read more.


This would help because it would show how far people have travelled to get to the shopping centre. However this data may be unreliable since the cars may have been bought outside of the local area and used by someone living in the locality. These methods were chosen to further support our hypotheses. Secondary Data The secondary data we used was given to us by our teacher. We used an OS Map from the Landranger series, number 175, 1:50,000 scale (Reading and surrounding area). This was used to help with our land use maps and to understand where each place was in relation to each other. Factors affecting the study The study could be affected by a number of factors. Examples of which is the weather, since numbers of people may drop when the weather is bad, the time of year since there would be fewer outside visitors to the location and the time of day because many people may be at work or in school. These factors could affect the overall reliability of the results. Tom Osborne 10.1 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. Malham field work.

    This will help me figure out if Malham is full of activity or very quite. I can also find out where most people are located and the reason for this e.g. café, shop etc... This will help me answer my hypothesis.

  2. Investigating the Spheres of influence between two major shopping centres.

    the fact that people come from these areas is no surprise. There are not many people that come from other areas, so Winton is definitely trying to target the locals to shop. Transport Method: At Castlepoint, the main transport method is most definitely the car.

  1. To create three different hypotheses related to tourism and tourists in Dubai that can ...

    Chapter 2 In this chapter I describe the different primary and secondary data collection methods that I used for this project. I also state the reasons of why I have chosen those methods. This chapter also includes how I planned and collected the data, along with a description of the sampling methods used and a brief evaluation.

  2. Has Bluewater shopping centre been a benefit to the surrounding communities?

    Secondly, Bluewater causes noise pollution for the surrounding environment. Noise pollution is caused by the number of people that visit Bluewater this could make the place really loud and also cars that drive by make lots of noises. This affects the peace and quietness of the environment and also it disturbs the local people.

  1. Analysis of sphere of influence in different shopping centres. Like Merry Hill and ...

    has a good environmental quality. Dudley has a major problem with the quality of their shops. The shops look really shabby and ugly, unattractive and really grey, making people stay away from them because most people want to go to shops that look new, colourful and clean.

  2. Investigating the differences in shopping patterns between out of town shopping centres and the ...

    This explanation will not be the case for most cities but only Edinburgh. 5. QFI4. How do people get to princess street and the South Gyle? From this question we are able to see how people have got to the South Gyle and what form of transport is most convenient to the shopper.

  1. As part of my GCSE geography coursework, I was asked to test the hypothesis, ...

    8. Where else do you shop regularly and why? Results Analysis Neasden Shopping Centre The results to my questionnaire show that the majority of people travel to Neasden Shopping Centre by walk, some by car and a minor majority by bus. The reason for this is that local residents of Neasden mainly use the shopping centre as it is

  2. Is there a Shopping heirarchy in Brent

    Bread and milk Accessibility Accessibility is a general term used to describe the degree to which a product (e.g., device, service, and environment) is accessible by as many people as possible. Range Maximum distance a person is prepared to travel to purchase a particular good or service.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work