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For this assignment I am going to investigate why my local corner shop stays in business. I am going to do this by making a survey and use it to make qualitative research to the owner of the each of

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Introduction

Why does my local corner shop stay in Business? Introduction For this assignment I am going to investigate why my local corner shop stays in business. I am going to do this by making a survey and use it to make qualitative research to the owner of the each of the local corner shops and the customers. My local corner shop is called SPAR. Many people use the local corner shops for last minute shopping. By doing this, I should be able to find out why my local corner shop stays in business. The nearest supermarket is quite far away, it takes about 25 minutes walk from my local corner shop to the supermarket. The products they sell are luxuries such as alcohol and cigarettes which bring in more customers. In my local corner shop they sell the following: * Drinks * Snacks * Bus passes * Chocolate bars * Newspapers * Cigarettes & Alcohols * Photocopier * Magazines * Groceries * Ice creams * National lottery * Entertainments Key findings * Competitiveness * Competitive advantage * Advertising * Area/distribution Hypotheses * The reason ...read more.

Middle

But the most customers were attracted because my local corner shop is dynamic/flexible/convenient. Advertising Advertising has a variety of forms and functions. It informs and persuades. Persuading people to buy once is relatively easy. Persuading them to buy the second time is much more difficult. Advertising is either informative or persuasive. It uses newspapers, television and other media as a means of encouraging people to buy a product. My local corner shop provides its retailers with a comprehensive package of marketing and promotional tools in order to help them make the most of their store and encourage customer loyalty. The package includes television advertising, high profile sports sponsorship, national and local promotions, themed materials for events such as Christmas and Easter and a PR campaign to ensure all stores are promoted in their local area. Company like Coca cola gives money to the local corner shops in exchange for the shop advertising products. Shops can advertise special offers such as 'buy one get one free' to try and encourage people to use the shop. ...read more.

Conclusion

In my research I figured out that most local corner shops stays in business probably because the location of the shop is in an area of where you can find most people. SPAR is the world biggest and most international retail food chain with 16,000 stores in 30 different countries. 2, 600 of those stores are in the UK, meaning that 74 percentage of the UK population live within 3/4 mile of a SPAR store. Conclusion All my hypotheses were correct. In my qualitative research I found out that my local corner shop enjoy more visits per week from customers than Sainsbury. I also found out that my local corner shop is staying in business because of these reasons: > My local corner shop is located in a good area, where many people live around. > Advertising on posters and local newspapers keeps my local corner shop in touch with the customers a lot. > The competitiveness of my local corner shop is in high standard because it reflects a good value of profit. > Competitive advantages of their products are quality, they offer acceptable prices and also they offer low prices and acceptable quality. ...read more.

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