• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23
  24. 24
  25. 25

Foundation of Tourism

Extracts from this document...


Foundation of Tourism Destination Audit Stow-On-The-Wold The Cotswolds Gloucestershire Summery This report looks at the amenities, attractions and accessibility of Stow-On-The-Wold and conducts a SWOT, (strengths and weakness, opportunities and threats analysis) on these aspects of the destination. It also examines where Stow-On-The-Wold is positioned in the destination lifecycle. Butler's (1980) TALC model suggests there is a cycle in which a destination goes through from exploration, involvement, development, consolidation or decline and rejuvenation, which is based on visitor numbers to the destination over a period of time. (BUTLER 1980) It looks at the typology of the existing and prospective visitor and assesses how Stows image is viewed by tourists and discusses the supply/demand fit if there was an increase of visitor numbers. Finally this report summarizes and discusses ways in which Stow-on-the-Wold could regain its visitor numbers and improve tourist visits and how it show go about attracting them. Contents Page No 1. Introduction 4 2. Main findings 2.1 Brief Description of Stow On The Wold 5 INTERNAL ENVIRONMENT 2.2 Main attractions of Stow On The Wold 6 2.3 Amenities 8 2.4 Accessibility 9 2.5 SWOT analysis 10 EXTERNAL ENVIRONMENT 2.6 Environmental changes s effecting Stow 12 2.7 Destination lifecycle TALC 16 2.8 Typology of tourists 19 2.9 Supply demand fit 20 3. Conclusion 22 4. Recommendations 23 5. References 24 Figures Fig 2.1 4 + Night Holidays 13 Fig 2.2 3 Night Stays 14 Fig 2.3 Total Visitors Per Year 16 Fig 2.4 Month On Month 17 Fig 2.5 Growth and Fall in Visitors 17 Fig 2.6 Number of Bednight 20 Fig 2.7 Total Beds Available 21 Introduction The reasons for choosing Stow-On-The-Wold, a Cotswolds market town, as the chosen destination is due to the opening of a new Holiday let Cottage, which is located in the nearby village of Oddington (BLUE LAGOON PROPERTIES). After carrying out research last April it was revealed that many of the existing Holiday Let owners were experiencing a fall in bookings, although they did remark that during peak times they were experiencing high volumes of enquires they couldn't meet. ...read more.


* Encourage some of the nearby Heritage sites to open up all year round. * Encourage more Coach companies to include Stow in their itinerary for Town stop offs. Threats * Specialist shops are threatened by constant increase of rent * New food and hygiene regulations and employment laws are threatening some of the smaller Hotels and Guest Houses. * Many of Stows accommodation providers have no Internet presence and due to the Increase in holidays being booked over the internet this is threatened Stows ability to increase it's visitors * Competition from neighbouring Burton on The Water, which has more Heritage sites in its centre. * Competition from neighbouring Burford who run a festival in June * The twice year Horse Fair is attracting the gypsy community and many local shops and businesses now close during the 4 day festival due to the increase of theft. * Increased fuel costs are discouraging the domestic tourist to visit by car. * Due to bomb incidents in London foreign tourists are put off from visiting England as a whole, especially when having to fly into Heathrow, which is near to London. EXTERNAL ENVIRONMENT Environmental changes effecting Stow -PEST analysis Political = Stows Horse Fair The ancient travellers horse fair is one of the biggest gypsy gatherings in the country and has been taking place twice a year since 1476. It attracts hundreds of visitors who are mainly Gypsies from all over England and come to trade horses and meet old friends. Although this could be seen as an excellent promotional tool it has however had the opposite effect in more recent years. Anti social behaviour, theft and violence has been an increasing part of the horse fair as hundreds of Gypsies camp on fields and grass verges in the town centre. Tension between the travellers and traders has been growing and many local businesses and traders have resorted to closing their business during the four-day horses fair, as they fear an increase in unruly behaviour. ...read more.


(See page19 of this report) This report has also indicated major social changes like the increase in the older market and the increase in short breaks. Another significant technological trend is the increase of Internet surfers and Silver Surfers who are now using the Internet as a tool for sourcing Holiday ideas. Recommendations It is recommended that Stow should attract more inbound tourists as day visitors, which would resolve the problem of over saturation of bed allocation. This could be achieved by encouraging more Tour Coach Operators to include Stow in their tour itinerary. It is also recommended that Stow create new man-made attractions by opening up to the public some of its historical buildings within the town centre. It is suggested that Stow create some new events, which could promote quieter times of the year, which will help accommodation providers spread their bookings. These events should be aimed at the appropriate market segment, discussed above. The following festivals and special interest fairs are suggested. November * Food and Wine Fair using local Restaurants, Hotels and Wine merchants December Christmas Festival with arts display, Musical Concerts, Shopping promotions March Antique, Arts and Country Craft Fair Due to the increase in demand for 3 night stays (weekend breaks) Stow should consider promoting short break Holidays. The town could achieve this by encouraging self-catering establishments to accept short breaks and persuade local hotels to offer incentive weekends. Stow could also persuade accommodation providers to link up with local shops and offer special deals and tokens for tourists who book short breaks. Due to the growing Internet trend Stow should enhance its presence on the Internet by creating a new and dynamic town website as this will be essential to Stows future success and help achieve more growth. Once a website has been designed and developed it is vital that to gain a high listing position on the internet, Stow should encourage accommodation providers to supply a link from their own websites to the Towns website and vice versa. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Human Geography section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Human Geography essays

  1. Geography Tourism Coursework

    Interview 2 Location: Pier The people interviewed were 2 teenage residents. 1) "Who is Cromer most popular with?" "Mostly with the elderly and families with young children. 2) "Why do you think tourists visit Cromer?" "They visit for the peace and quiet" 3)

  2. The effect of tourism in the French Alps.

    This costs money in insurance and police resources, although the cost is minimal compared with the profit. Chamonix also has a big shopping area to entice tourists to spend more money. The results are more concrete, too many people and so the small town becomes overcrowded.

  1. Nottingham Lace Market

    Hollowstone had a lot of traffic noise and a lack of street parking but also had a high amount of litter and poor building condition in the area. Carlton Street also had approximately the same quality of environment with very poor building condition and evidence of dereliction; it also had a lack of open space.

  2. To create three different hypotheses related to tourism and tourists in Dubai that can ...

    the tourist comes from the longer they will stay so as well as asking where they traveled from I also need to know how long they are staying to test my hypothesis. I need both question 1 and 2 to test this hypothesis.

  1. An Investigation Into The Hypothesis That The Opening Of Festival Place In Basingstoke Has ...

    On average, how often do you visit Festival Place? Less than once a month: IIII Twice a month : I Three times a month : I Once a week : 2-3 times a week : II 4-5 times a week : 6-7 times a week : II 10.

  2. The small village of Malham is situated within the Yorkshire Dales National Park, about ...

    Another plus of tourist related jobs is that there are always lots of tourists coming to Malham and the number is rising so there will always be chance to make a decent income. Tourism is the only line of work that brings large amounts of money to the area and many people rely on it.

  1. Does the Bentalls Shopping Centre in Kingston Upon Thames meet the needs of the ...

    I think this could have an effect on the sphere of influence because adults can drive. They can drive from further distances, which makes the sphere of influence, as I have drawn it. If I had done it during a weekend then I think the sphere of influence would have

  2. Explain how different types of UK rural areas meet the motivations of ...

    This offers tourists a chance to relax and enjoy the place. The sea water is extremely clear and there’s which makes the sea life visible to the naked eye. Surrey Hills The Surrey Hills is a 422 km² Area of Outstanding Natural Beauty, located in Surrey, England.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work