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Areas of Influence Coursework The areas of influence and shopping centres in the canton of Vaud, Switzerland Grade 11, 2007, Mr. F Clarke IGCSE Coursework (part 2) Andrew Pickens Table of Contents: 1) Title Page 2) Table of Contents 3) Introduction 4) Location 5) Location 6) Location 7) Aims and Objectives 8) Hypothesis 9) Method 10) Method 11) Method 12) Method 13) Method 14) Method 15) Exploring the Hypothesises 16) Exploring the Hypothesises 17) Exploring the Hypothesises 18) Exploring the Hypothesises 19) Exploring the Hypothesises 20) Exploring the Hypothesises 21) Exploring the Hypothesises 22) Exploring the Hypothesises 23) Exploring the Hypothesises 24) Exploring the Hypothesises 25) Evaluation 26) Bibliography Introduction The second piece of coursework consists of the evaluation of a shopping mall and the 'Sphere of influence'* (in two separate shopping centres) in the Vaud area, of Switzerland. We explored shopping centres with middle and lower goods. I assessed, with a fellow student such aspects as the areas of influences. By this we organized a questionnaire in which a set of data could be collected and compared, as to investigate several hypothesise. To fully complete the assessment we had to gather a set amount of results from each of the shopping centres. By this we designed a set of questions and a questionnaire fill-out form to collect the results. This contributed to the findings of the sphere of influence of both shopping centres. (* The Sphere of Influence is the area in which the shopping centre provides its goods. The sphere represents the area in which the people leave either their home or work (or other) to reach the specified shopping centre. ) The complete set of data was collected by the following group members: Nitya Duella, Mark Butterly, Lindiwe Lewis and Tanya Heidrich. Location: There were two shopping centres in which our group carried out our evaluation. The first location was "La Combs, Nyon Switzerland" as directed below on the map: The second commercial centre was situated in Chavannes-de-Bogis, Vaud Switzerland. ...read more.


5. Approximately how long did it take you to get here? a.10-20 min b.20-30 min c.30-45 d.45 + 6. What transport did you use to get here today? a. Car b. Bus c. Bike d. Scooter e. Foot f. Other if other please specify: 7. How many times do you come to this shopping centre? a. Once or twice a month (or less) b. Once a week c. 2-3 times a week d. 4-5 times a week e. More 8. If you had the choice which stores would like to see in this shopping centre? 9. At what time of day do you usually come to this shopping centre? a. Morning b. Early afternoon c. Late afternoon d. Evening 10. If given the chance what changes would you make to this shopping centre? (e.g. Parking spaces more or less) 11. On a scale of 1 (poor) to 5 (excellent) how would you rate: a. Food store(s) b. Electronic availability c. Parking d. Clothing and shoe store(s) X: Are the access signs for the parking next to the shopping centre visible? Y: Whilst you're circulating in the parking are the signs inside the parking (lighting indications of circulations and markings on the ground) sufficient? Z: Would you come more often to the shopping centre if the parking was free for the first hour? For the group: Male/ female Student/younger working/older working/retirement (Question Z was not used in the Chavannes centre because the parking was free.) The following results table was the one used to collect the data at both centres, and the set of results were collected at the Chavannes centre: These results were the deciding factor over the hypothesises, yet other aspect also contributed to the several hypothesises. 1) There will be a larger sphere of influence when there are more shops in one centre than the other. To complete this hypothesis we need to calculate the amount of shops in each shopping centre and compare it to the sphere of influence for each centre. ...read more.


(Hypothesis 3) The following graphs show the different age groups shopping in different times of the day between the Chavannes centre and the Combe centre. Chavannes Centre The following cylindrical bar chart shows the Combe centre: Combe Centre The Chavannes centre shows that most of the young visitors come to the centre in the late afternoon, probably due to their studies. Young workers shop in the evening probably after returning from work. And surprisingly the elder population visit the centre in the late afternoon, as I have predicted that they would usually come in the morning. This differs greatly from the Combe results in which older workers come to the centre in the morning. The results are constant when comparing the young students in the Combe centre and the Chavannes centre. But the young workers arrive early in the morning in the Combe centre while in the Chavannes centre they arrive in the afternoon. The lack of results in the Combe centre has released a lack of comparison. There were no retired citizens questioned in the Combe centre. To conclude; the young workers and elderly workers seem to shop mainly anytime of the day, whilst the younger students shop in the late afternoon when they get out of school. The retired citizens shop in varied time, either in the morning or (more likely) in the late afternoon, in the Chavannes centre. The Combe centre was unable to collect any results from retired citizens; (maybe because they did not shop at that time, when we collected our results.) Evaluation An important issue that could have been improved is the hypothesises. We could have organised our self as to write up the hypothesises we were planning to do, so then we could narrow our questionnaire to a shorter and more valid set of collected results. A more precise analyses of the hypothesises could have been done if we had visited more shopping centres and collected many more results. Different shopping centres in different areas like rural or urban would have contributed to a more varied set of results and different sphere's of influence. ...read more.

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