Overall these findings were interesting because of the difference between each set of people and how each person has an impact on the future status of Droitwich being a spa town.
Objective 2:
Is a new lido worth having profitably?
This is a very interesting objective because it circulates mostly around the business questionnaire and is aimed at the financial part of the scheme. In this objective, i use the word profitable, not in the sense of sentimentally profitable, like bringing the town together; i mean a more business type approach. How much money is going to be needed to be put in to the lido and how much money the council and tax payers are going to end up getting from it.
From the results that have been gathered, i found that just under 50% of all businesses would sponsor the lido if it were reopen, considering that there are hundreds of them operating in droitwich, this is quite promising as, this sponsorship would help more funds to be raised from the lido and in turn raise the profit gained from it. Also, 41% of businesses said that they would sell lido branded merchandise in their own stores. This again would increase the profit turnover from the lido, which could be put back into the system to help fund schools, libraries etc and help droitwich to get back to its former lustre.
It is also quite encouraging that 76% of people questioned were prepared to pay extra council tax to help fund the lido, and taking into account there are 18, 760 people in droitwich, more money can be put into the lido to get money out of it. This is interesting because it shows that a lot of people in droitwich are prepared to fund the lido and so they approve of the idea of a new lido being in the town. I think that the council of droitwich have to listen to these people because these are the people who are going to be using the lido and so it is their opinion that counts the most.
Because of the high percentage of businesses that are prepared to do something such as sell lido merchandise or sponsor the lido, i think that it is showing that a new lido is wanted by the public, the children and most of the businesses and that this is the way forward for the town.
Objective 3:
Would a new lido attract more tourists and what impact would it have on the town?
Well, from what the results that I have gathered have shown me, I can say that there is a fair majority of people who believe that a new or restored lido attract more tourists to the town of Droitwich.
For example, from the results from the high school questionnaire, it is shown that more than 75% of students voted that more tourists would be attracted to droitwich if a new lido was built. This is quite interesting because high school children would be the most frequent users of the lido, it should be noted that they strongly believe that more tourist would be attracted to the town. The vote that a new lido would result in more tourists would also be strong in the public questionnaire, as over 90% of all public questioned voted that a new lido would attract tourists. This is a large majority and shows that many people in droitwich think that a new lido is the way forward for the town. I asked one or two of my own questions to a few people on this topic and one lady I was talking to said this:-
“I think that a new lido has so many pluses coming from it, because it will gather the community, provide younger people a place to go and stay out of trouble, and would attract a lot more people to droitwich, not just tourists, but people who want to make a life in droitwch, and that’s why I feel the lido has to be replaced with a new one, sooner rather than later.”
Others that i had talked to, were saying pretty much what the lady previous was saying. So as far as the public of droitwich are concerned, a new lido has to be put in place. This is firmly backed up by the businesses operating in droitwich, which voted 86.2% for the idea that a new lido would attract more tourists to the town. Also, 61.9% of businesses said that this increase in tourists to the town, would benefit their own businesses. This is interesting as more money would be made from the lido, being put into businesses and this in turn could be put back in by the council to help regenerate other parts of droitwich, so from this alone, the possibilities are endless if a new lido is built.