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How and why does shopping quality and street appearance vary within a specific area of the Leicester Central Business District?

Extracts from this document...

Introduction

How and why does shopping quality and street appearance vary within a specific area of the Leicester Central Business District? The specific area is made up of these five streets: * Halford Street * Rutland Street * Charles Street * Humberstone Gate * Gallowtree Gate By Thomas Barker Introduction In this coursework I will answer the following question: How and why does shopping quality and street appearance vary within a specific area of the Leicester Central business District? Leicestershire is situated in the East Midlands, it is to the north of Northamptonshire, south of Nottinghamshire and to the east of Lincolnshire. To the west of the county are Derbyshire, Staffordshire and Warwickshire. Leicester CBD contain the core of the cities facilities, it has a very good public transport system. Several major roads lead into Leicester, including the A46, A50 and A6. The M1 also runs west of the city. This means that all the shops, businesses etc have a huge potential catchment area for customers because of the easily accessible city centre. For these reasons and the fact that there are major stores situated in Leicester CBD the shopping quality and street appearance will be of a very high standard. I will answer this main question by answering these questions: * What factors affect shopping quality and why? * What factors affect street appearance and why? * How have shops and Leicester City Council tried to improve the shopping quality and street appearance in the area, and how successful have these schemes been? The area on which I will base my coursework consists of five streets in the CBD, which are: * Rutland Street * Halford Street * Charles Street * Humberstone Gate (not including the Haymarket centre) * Gallowtree gate The map below shows the streets on which my coursework will be based. Prediction I predict the shopping quality and street appearance will vary throughout the CBD because certain streets contain the majority of the major stores these stores will be able to pay the most money for renting the building so this money can be spent improving the street appearance. ...read more.

Middle

Question Analysis of answers How far do you have to travel to get to Leicester? The average distance people travelled was 16.25 miles, this indicates that people are prepared to travel quite long distances to shop in Leicester city centre How do you travel to Leicester city centre? Five people travelled by car, four by train, one took the bus, one walked and one came once on a lorry. Public transport is being used, but only one person questioned used the bus. Do you regularly shop in Leicester? The average was once every 56 days. The main answer to this was once a month, which shows that although some of the people live quite far away they are prepared to come here often because of the good shopping quality and good street appearance. Why do you choose to shop in Leicester rather than any other town or city centre? Eight of the people questioned said it was because it was very accessible and fairly close, this is an answer I would except because of the improved public transport links. The other four people said it was because it had the shops they liked. Which of these streets offers the best shopping quality? * Rutland Street * Halford Street * Charles Street * Humberstone Gate (not including the Haymarket centre) * Gallowtree gate Seven of the people said Humberstone Gate, the other five said Gallowtree gate. This is what I would expect because these two streets contain the major shops. This fits in with what I found out when I calculated the average shopping quality score and average street appearance score, see the two tables above. Which of the streets offers the best street appearance? * Rutland Street * Halford Street * Charles Street * Humberstone Gate (not including the Haymarket centre) * Gallowtree gate Six people said Humberstone Gate and six people said Gallowtree Gate, again this fits in with what I found, these two areas are the most popular so the most is being done to try and improve these areas as it is these areas that are visited most by shoppers. ...read more.

Conclusion

Another potential inaccuracy was the scoring of the areas of how busy they were, this might not have been a true reflection of how busy the area is usually. There were good points of the investigation. The range of locations used for the shopping quality and street appearance survey meant I gained a comprehensive set of results. I believe I answered the main investigation question and the sub-questions very well, the results also fit in with my prediction. When I did the shopping quality and street appearance recording sheet I scored each of the locations on how busy they were, 1 being very busy, 5 being very quiet. To improve my investigation I should have done pedestrian counts at each of the location, I would have counted how many people walked past me in three minutes and a better picture of how busy the streets were could have been compiled. As well as scoring the areas according to the criteria on the shopping quality and street appearance recording sheets I could have included additional criteria to score the locations. Air quality= 1: Clean air 5: Poor air quality Crime and vandalism= 1: no evidence of crime and vandalism 5: lots of evidence of crime and vandalism Noise levels= 1: Acceptable noise levels 5: Disruptive noise levels This last criterion could be expanded upon; I would have liked to use a decibel meter. Or I could have used a table like the one below. Score Noise Type 1 Can hear a whisper from someone nearby 2 No difficulty hearing a conversation nearby 3 Have to raise voice slightly for conversation 4 Have to raise voice considerably for conversation 5 Conversation is very hard. Sources used Class notes on Leicester and the CCAP plan www.leicester.gov.uk I used this website for many of the schemes, it proved very useful. Changing environments a class book www.streetmap.co.uk this website provided me with Leicester street map pictures. Appendix * Sample questionnaires * Shopping quality and street appearance recording sheets * The original map I used ...read more.

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