GEOGRAPHY COURSEWORK
''How do shopping patterns vary between an out of town centre and a neighbourhood centre?''
Geography Coursework
I am going to compare the shopping patterns between two different types of shopping centres: An out of town shopping centre (Bridgend designer outlet) and a local shopping centre (Fairway).
I designed a questionnaire and went to the two outlets, filling in the questionnaires. We did this as a group and then looked at the results, in our group we completed in total 100 questionnaires in both areas so we had a reliable source of information to look at.
Then we needed to find the difference between the two shopping centres, for example: age bracket of people, type of items purchased in the area. The scope of my inquiry is:
To explore how shopping patterns vary between an out of town shopping centre and a neighbourhood shopping centre and to find out why these differences exist.
My aim for the coursework is to answer the question above, to do this I must test the 5 hypotheses, listed below. I will be proving/disapproving each one and how they affect the shopping patterns of each shopping centre.
Hypotheses
I am going to prove/disprove 5 hypotheses about Bridgend designer outlet and fairway.
. People spend more money in Bridgend designer outlet.
2. People tend to buy more convenience items at fairway.
3. People use more transport to Bridgend designer outlet.
4. Local shopping centres are more environmentally friendly than retail parks.
5. People go to their local shopping centre a lot more than they go to and out of town shopping centre.
Later on I will be specifically talking about each statement and proving/disproving them.
Summary of Shopping Centres
Bridgend designer outlet
Bridgend designer outlet is a large shopping centre out of town, situated between a number of large towns and cities it gets a lot of custom as it can be accessed easily via the M4 motorway and rail system. On the following page is a map showing the location of Bridgend designer outlet and also Fairway. Bridgend designer outlet is mainly for comparison items like clothes, fancy goods and electrical items, selling a wider range and more expensive things than Fairways. This outlet was built with permission from the council on a green belt zone. The outlet has over 90+ big name stores with famous sports names such as Adidas, Nike and Reebok, all selling discounted goods. There are also stores that sell electrical goods such as kettles, mixers, toasters, deep fat fryers etc. Other stores sell products such as clothing, jewellery, mobile phones, shoes, china and many more high comparison goods. Big names like Next, Marks and Spencer, Gap, Whittard, Clarks, Mexx, Levi's etc all trade under one roof. In the outlet there are cafés to stop for a break while shopping such as the world famous Starbuck's or Costa coffee. There are several shops selling a wide variety of chocolate products such as Thornton's and Cadburys. At one end there is a very large food court where you can buy anything to eat from fish and chips, burgers, sandwiches to pizza.
''How do shopping patterns vary between an out of town centre and a neighbourhood centre?''
Geography Coursework
I am going to compare the shopping patterns between two different types of shopping centres: An out of town shopping centre (Bridgend designer outlet) and a local shopping centre (Fairway).
I designed a questionnaire and went to the two outlets, filling in the questionnaires. We did this as a group and then looked at the results, in our group we completed in total 100 questionnaires in both areas so we had a reliable source of information to look at.
Then we needed to find the difference between the two shopping centres, for example: age bracket of people, type of items purchased in the area. The scope of my inquiry is:
To explore how shopping patterns vary between an out of town shopping centre and a neighbourhood shopping centre and to find out why these differences exist.
My aim for the coursework is to answer the question above, to do this I must test the 5 hypotheses, listed below. I will be proving/disapproving each one and how they affect the shopping patterns of each shopping centre.
Hypotheses
I am going to prove/disprove 5 hypotheses about Bridgend designer outlet and fairway.
. People spend more money in Bridgend designer outlet.
2. People tend to buy more convenience items at fairway.
3. People use more transport to Bridgend designer outlet.
4. Local shopping centres are more environmentally friendly than retail parks.
5. People go to their local shopping centre a lot more than they go to and out of town shopping centre.
Later on I will be specifically talking about each statement and proving/disproving them.
Summary of Shopping Centres
Bridgend designer outlet
Bridgend designer outlet is a large shopping centre out of town, situated between a number of large towns and cities it gets a lot of custom as it can be accessed easily via the M4 motorway and rail system. On the following page is a map showing the location of Bridgend designer outlet and also Fairway. Bridgend designer outlet is mainly for comparison items like clothes, fancy goods and electrical items, selling a wider range and more expensive things than Fairways. This outlet was built with permission from the council on a green belt zone. The outlet has over 90+ big name stores with famous sports names such as Adidas, Nike and Reebok, all selling discounted goods. There are also stores that sell electrical goods such as kettles, mixers, toasters, deep fat fryers etc. Other stores sell products such as clothing, jewellery, mobile phones, shoes, china and many more high comparison goods. Big names like Next, Marks and Spencer, Gap, Whittard, Clarks, Mexx, Levi's etc all trade under one roof. In the outlet there are cafés to stop for a break while shopping such as the world famous Starbuck's or Costa coffee. There are several shops selling a wide variety of chocolate products such as Thornton's and Cadburys. At one end there is a very large food court where you can buy anything to eat from fish and chips, burgers, sandwiches to pizza.