How Old Are You?
I want to know how old people are so I can see if there are any shopping habits by seeing which age groups prefer to go shopping
Gender?
I want to know what sex people are, as it will contribute to see whether there are any patterns in gender as well as age.
Pedestrian Count
I will be conducting a pedestrian count and traffic count at several points around the supermarkets; I will be counting pedestrians of all ages and gender. The pedestrian count will take place at 10:30am, 12:30pm, 6:30pm, the duration of this count will also last 3 minutes, they will be taken at the supermarkets main doors.
Traffic count
I will count the Traffic at specific sites around the supermarkets this will enable me to discover which one of the 3 supermarkets are most popular. I will be taking 3 traffic counts at 10:00am, 12:00pm, 6:00pm, the duration of the count will last 3 minutes. They will all be taken on the road entering the supermarket.
Field Sketches and Photos
I will also be drawing some field sketches and taking some photographs of how the stores are laid out this will show accessibility and the facilities. This will give me a good idea of the quality of the store, which help justify which one of the supermarkets is most popular. The field sketches are to show in diagram form why I gave the stores those particular points, as it will help justify my data.
Quality Index
I will be conducting several quality indexes inside and out. I will be doing this to prove that the quality of the buildings improves the closer to the outskirts of the city. I will be working out the percentages of each store, as this is the best way to convert my data to pie charts, which is the best way to present my data clearly.
Here is an example of my quality indexes.
Parking: This is Important to the customer, as they need to transport the newly bought goods home.
Checkouts: This is also important to the customer, as they need to pay for their goods quickly as they don’t want to stand around waiting to pay.
Building Appearance: A customer isn’t likely to go into a store that looks uninviting, as the store wants to get as many customers as they can.
Accessibility: I would like to see if the store realises that some customers may need bus routes or wheel chair access.
Maintenance: This is how well the Store copes with repairs and faults, as the customer doesn’t want to enter a building with faults and damages.
Product Variety: I would like to see how many different varieties of each product they have. E.g. Tescos Value Digestive Biscuits, McVities Digestive biscuits, etc.
Facilities: This will include petrol stations, toilets, café and customer service as; the customer is most likely to go into a store with these facilities because it shows the customer the store really cares about the customer.
Security: Helps the customer by knowing that they are protected from crime, also helps the store not lose profit from thieves.
Hygiene: Ensures the customer that the products they are buying are clean and healthy, especially on open top groceries.
Staff: If the staff are friendly and helpful people fell comfortable and confident about shop at the store, also I would like to see how the staff gets disciplined.
Facility Survey
I will be conducting a facility survey to help me identify the different facilities that are available at each store. It will also help identify the facilities that are not available. I am choosing to put my results in a tally chart because this is the best way to obtain the results needed. Here is an example of what the facility survey will look like.