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I will be conducting several questionnaires at each supermarket asking them how much they spent, what they bought, where they came from, why they choose this supermarket, how often the shop at the supermarket or any of its chains.

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Introduction

Method Questionnaire I will be conducting several questionnaires at each supermarket asking them how much they spent, what they bought, where they came from, why they choose this supermarket, how often the shop at the supermarket or any of its chains, there gender, how old they are and how much they spent, this will help me find out why the supermarket built at its present site. Where have you come from? This is to help me find out the sphere of influence, and if the size and quality of the store contributes to the amount of people travelling far and short distances. Why Did You Choose This Supermarket? I would like to know why people choose certain stores and to see how it varies between different supermarkets, and then I can workout which store is preferred according to the people. How Often Do You Come Here or any of its Chain? I would like to know how often people come shopping and how many times they use a specific store. ...read more.

Middle

They will all be taken on the road entering the supermarket. Field Sketches and Photos I will also be drawing some field sketches and taking some photographs of how the stores are laid out this will show accessibility and the facilities. This will give me a good idea of the quality of the store, which help justify which one of the supermarkets is most popular. The field sketches are to show in diagram form why I gave the stores those particular points, as it will help justify my data. Quality Index I will be conducting several quality indexes inside and out. I will be doing this to prove that the quality of the buildings improves the closer to the outskirts of the city. I will be working out the percentages of each store, as this is the best way to convert my data to pie charts, which is the best way to present my data clearly. Here is an example of my quality indexes. ...read more.

Conclusion

Facilities: This will include petrol stations, toilets, caf� and customer service as; the customer is most likely to go into a store with these facilities because it shows the customer the store really cares about the customer. Security: Helps the customer by knowing that they are protected from crime, also helps the store not lose profit from thieves. Hygiene: Ensures the customer that the products they are buying are clean and healthy, especially on open top groceries. Staff: If the staff are friendly and helpful people fell comfortable and confident about shop at the store, also I would like to see how the staff gets disciplined. Facility Survey I will be conducting a facility survey to help me identify the different facilities that are available at each store. It will also help identify the facilities that are not available. I am choosing to put my results in a tally chart because this is the best way to obtain the results needed. Here is an example of what the facility survey will look like. Facility Size / Amount Total Petrol Station Car Park Restaurant/ Caf� Toilets Baby changing area Chemist Tobacco desk Bakery Car wash Toys/ books Stationary Electrical Clothing Checkouts Cash points ...read more.

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