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In this investigation I will be investigating this hypothesis: Southampton has an important and attractive CBD

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Introduction

Geography Coursework Introduction In this investigation I will be investigating this hypothesis: Southampton has an important and attractive CBD Southampton is a city in the south of England, 100 miles from London, which lies in between the River Test and the River Itchen. The closest large towns to Southampton are Portsmouth to the east and Bournemouth and Poole to the west. The city has many important functions, including large amounts of leisure facilities such as cinemas, restaurants, word class sports stadia (St Marys and Rose Bowl) and much more. The port that is situated in Southampton, although not as important as it was in the past, still plays a huge part in the provision of jobs in the area. A large amount of freight is transported to and from Southampton and the port also a docking point for luxury cruise ships. Anther function of Southampton is shopping. It has two shopping centres, West Quay and The Marlands, and a large high street. The shops and offices in the city provide large amounts of employment. Southampton is also a centre for education, as it has a university. The city is very accessible, as you would expect, with many transport links, including a mainline train station and a motorway with direct links to London. Southampton's CBD is clearly defined, it is congregated around West Quay (the main shopping centre) and the Bargate area. The hypothesis can be split into two main aspects; the importance and the attractiveness of the CBD. I will prove or disprove the hypothesis by asking key questions of each aspect. Investigating importance What types of services are found in the CBD? How far will people travel to use the CBD? How busy is the CBD? Are all parts of the CBD similar? How large is the population that the CBD serves? Investigating attractiveness? What does the CBD look like? What kind of facilities does the CBD have? ...read more.

Middle

These services attract more pedestrians because they are often the main reason that people visit Southampton as demonstrated in the survey that said that 48% of visitors go to Southampton for shopping. A large proportion of specialist shops and services in the CBD demonstrate that it is important because it creates a large sphere of influence, meaning that people are prepared to travel large distances to visit. An area with a large sphere of influence is an important area in the region. The higher density of pedestrians in certain areas relates to the core/frame theory of the CBD where the CBD can be split into two parts the core (the busiest area) and the frame (the surrounding less busy area). My cloropleth isoline allows me to conclude that the area around sites one and two is the core of the CBD and the surrounding area is the frame The proportional flow line map shows where people travel from to visit Southampton The map shows that people are prepared to travel from within a 30-mile radius from places like Poole, Bournemouth, Portsmouth and Lymington to visit Southampton. This demonstrates that Southampton has a wide sphere of influence because people from as far away as 30 miles are being served by Southampton. This shows that Southampton is an extremely important city in the region. I think Southampton has a large sphere of influence because of the high proportions of specialist shops as demonstrated by the land use survey. My proportional flow line map leads me to the conclusion that Southampton has a large sphere of influence and this is backed up by the result from one of the questions in my questionnaire, which said that 69% of visitors to Southampton travel over 5 miles. The land use surveys shows how the land is used in various parts of the CBD. This is useful for comparing Southampton's CBD to widely recognised urban models. ...read more.

Conclusion

The government obtained the population data from the census that took place two years ago, during that time the populations could not have changed significantly. Therefore I think that my results are reliable and that the conclusion drawn from them, that Southampton is the most important city in the region is valid. Questionnaires are used around the world for sourcing information, however, it is widely recognised that they are not 100% reliable. This is because people do not always answer the questions correctly. This happens for a variety of reasons, for example, the person questioned does not understand the question or they give the answer that they think you want rather than the honest truth. This problem could be solved by making the questions very clear in what they are asking and the possible answers. Another problem with questionnaires is that it is difficult to get certain people to answer them. For example, people who are in Southampton for business often will not have the time to answer a questionnaire whereas a shopper is in a less of a rush. This point is backed up in my questionnaire where over half the people questioned were shoppers. This bias could not be reflecting what Southampton is really like in showing that the majority of people visiting Southampton are there to shop. The unreliability of this questionnaire could suggest that the conclusion, that the main purpose for visiting Southampton is shopping, is invalid. However, I would counter this by saying that proof of the high proportion of shoppers is seen in the amount of high-order goods that are on sale as shown by the land use survey. Overall I feel that the conclusions gained from my data collection methods are valid despite some possible problems with the methods. This is because the problems in the methods are either minimal, do not affect the results or produce conclusions that agree with other conclusions from different methods. ?? ?? ?? ?? 05 July 2007 1 Terry Steadman ...read more.

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